Experience
- At least 2 years
- The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup
Education
- Bachelor/Honors
Requirements
- At least 2 years
- The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup
Additional Requirements
- Age At least 18 years
Responsibilities & Context
E-COMMERCE & DIGITAL MARKETING MANAGER
Paradise Optical Co. (POC)
An Established Name in Optics Since 1948
Paradise Optical Co. is one of Bangladesh's oldest optical businesses, established in 1948, with both wholesale and retail operations.
Our wholesale business serves optical stores and retailers throughout Bangladesh. We now aim to expand our retail business nationwide by developing a strong online presence and growing our e-commerce operations.
To achieve this goal, we are looking for an experienced, creative and result-oriented E-commerce & Digital Marketing Manager who can independently manage and develop our digital business.
KEY RESPONSIBILITIES
Independently manage all social media platforms, particularly Facebook and Instagram.
Manage, maintain and develop the company's website and online sales operations.
Plan and execute digital marketing and e-commerce strategies.
Run and optimise Facebook, Instagram and Google advertising campaigns.
Generate genuine customer enquiries and convert them into actual sales.
Develop engaging product photography, videos, promotional content and campaigns.
Utilise AI tools effectively for content creation, marketing, automation and business development.
Implement SEO strategies to improve website visibility and organic traffic.
Monitor competitors, analyse marketing performance and submit regular reports.
Develop strategies to expand retail sales beyond the local market and reach customers throughout Bangladesh.
CANDIDATE REQUIREMENTS
Minimum 3 years of practical experience in e-commerce and digital marketing.
Proven track record of managing websites and social media platforms.
Demonstrable experience in running paid advertising campaigns.
Good knowledge of SEO, Google Analytics and Meta Ads Manager.
Strong practical knowledge of modern AI tools and their application in marketing.
Experience in generating online sales, customer leads and business growth.
Ability to work independently, take responsibility and deliver measurable results.
IMPORTANT: Candidates must have practical experience and be able to demonstrate previous work, successful campaigns or measurable business results. Theoretical knowledge alone will not be sufficient.
COMPULSORY SELECTION ASSIGNMENT
30-DAY DIGITAL MARKETING ACTION PLAN – PARADISE OPTICAL CO.
Shortlisted candidates will be required to prepare and present a practical 30-day digital marketing action plan specifically for Paradise Optical Co.
The plan must explain:
Online Retail Expansion: How to increase POC's retail sales and reach customers throughout Bangladesh, beyond its existing local market.
Social Media Development: Strategies to develop Facebook, Instagram and other relevant platforms.
Website & E-commerce: How to improve the website, attract visitors and convert them into paying customers.
Paid Advertising: Proposed Facebook, Instagram and Google advertising strategies, including estimated budgets.
AI Applications: How AI tools can be used for content creation, product promotion, customer communication and marketing automation.
Sales Generation: Practical methods to generate genuine customer enquiries and convert them into orders.
Performance Measurement: Specific targets and KPIs to measure results after 30 days.
Candidates should present a clear weekly implementation schedule, estimated marketing budget and expected measurable outcomes.
The ability to prepare and execute this plan will be an important factor in the final selection.
WORK ARRANGEMENT
Work from Home facility available.
Office-based arrangement may also be considered.
Performance and results will be given priority.
SALARY
Negotiable, based on experience and capabilities.
Applicants must clearly mention their expected monthly salary.
HOW TO APPLY
Interested candidates should submit:
Updated CV.
Details of previous professional experience.
Links to websites and social media accounts they have managed.
Examples of successful marketing campaigns or previous work.
Expected monthly salary.
Paradise Optical Co.
Trusted in Optics Since 1948