Job Description
Title: Digital Marketing Specialist
Company Name: EDUCATION CONNECT
Vacancy: Not specific
Job Location: Dhaka (PanthaPath)
Employment Status: Full-time
Educational Requirements:
∎ Skills Required: Advertising & Promotion, Business Strategy, Communication, creativity and innovation, Digital Marketing (Social Media Marketing), Email Marketing, SEO
Job Responsibilities:
∎ As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to promote Education Connect and attract prospective students. Your primary responsibilities will include:
∎ Strategy Development: Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with organizational goals. Identify target audiences and key marketing channels.
∎ Content Creation: Create engaging and relevant content for various digital platforms, including websites, social media channels, blogs, and email campaigns. Ensure content is optimized for search engines (SEO) and resonates with the target audience.
∎ Social Media Management: Manage and optimize Education Connect's social media presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter. Develop and implement social media campaigns, monitor engagement, and respond to comments and inquiries.
∎ Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings. Monitor website analytics and generate reports on website traffic and performance.
∎ Paid Advertising: Plan and execute digital advertising campaigns, including Google Ads, social media ads, and display advertising. Monitor campaign performance, optimize ads for maximum ROI, and provide regular reports on ad metrics.
∎ Email Marketing: Develop and execute email marketing campaigns to nurture leads and engage with prospective students. Create segmented email lists, design visually appealing emails, and measure campaign effectiveness.
∎ Analytics and Reporting: Track and analyze digital marketing metrics using tools such as Google Analytics and social media analytics. Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
∎ Website Management: Collaborate with web developers and designers to ensure the website is user-friendly, visually appealing, and optimized for lead generation. Continuously update and improve website content.
∎ Digital Trends and Research: Stay up-to-date with digital marketing trends, emerging technologies, and industry best practices. Conduct market research to identify opportunities and target markets.
∎ Collaboration: Work closely with internal teams, including admissions, content writers, and graphic designers, to align digital marketing efforts with overall marketing and recruitment strategies.
Additional Requirements:
∎ Age at least 20 years
∎ Qualifications and Skills:
∎ Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
∎ Proven experience in digital marketing, preferably in the education sector or a similar industry.
∎ Strong knowledge of digital marketing strategies, tools, and channels.
∎ Proficiency in social media management platforms, email marketing software, and web analytics tools.
∎ Excellent written and verbal communication skills.
∎ Creative thinking and the ability to develop engaging content.
∎ Analytical mindset and the ability to interpret data and make data-driven decisions.
∎ Familiarity with SEO best practices and website optimization.
∎ Strong organizational and project management skills.
∎ Ability to work independently and as part of a team in a fast-paced environment.
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 16 Aug 2023
Company Information:
∎ 17 Jul 2023
∎ EDUCATION CONNECT
∎ Address : Gazi Tower Holding No-151/6 Floor- A -7 Green Road,Panthopath Dhaka-1205 Dhaka, Dhaka Division, Bangladesh
∎ Web : WWW.EDUCATIONCONNECT.COM.AU
Category: Education/Training
: Application for Digital Marketing Specialist Position
