Job Description
Title: Digital Marketing Specialist
Company Name: 2PI-BD
Vacancy: 1
Location: Dhaka
Salary: Tk. 20000 - 30000 (Monthly)
Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Training Institutes, Software Company, IT Enabled Service, BPO/ Data Entry Firm, Computer Hardware/Network Companies, Manpower Recruitment, Financial Consultants, Web Media/Blog, E-commerce
Published: 30 Dec 2024
Education:
∎ Bachelor of Science (BSc) in Computer Science & Engineering, Bachelor of Business Administration (BBA)
Requirements:
Additional Requirements:
∎ Minimum of 2 years of proven experience in digital marketing in the in the field, demonstrating a track record of success.
∎ Strong analytical skills with experience using data analysis tools.
∎ Excellent written and verbal communication skills.
∎ Proficiency with digital marketing and analytics tools (e.g., Google Analytics, HubSpot, etc.)
∎ Creative mindset with a keen eye for detail.
∎ Ability to work independently as well as collaboratively within a team.
∎ Self-starter with high resilience and the ability to adapt to a fast-paced environment.
Responsibilities & Context:
∎ Creating and implementing online marketing strategies to increase brand visibility, website traffic, and sales.
∎ Defining key performance indicators (KPIs) and goals for digital campaigns.
∎ Overseeing content development for websites, blogs, social media, and other digital platforms.
∎ Ensuring that content is engaging, relevant, and optimized for SEO.
∎ Collaborating with content creators, designers, and other team members.
∎ Developing and executing social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
∎ Managing community engagement and responding to customer inquiries on social media.
∎ Analyzing social media metrics and adjusting strategies to improve performance.
∎ Managing on-page and off-page SEO to improve organic search rankings and visibility.
∎ Coordinating SEM campaigns, including Google Ads and paid search strategies.
∎ Designing and executing email marketing campaigns, including newsletters and promotional emails.
∎ Segmenting email lists and optimizing campaigns for conversions.
∎ Paid Advertising Management:
∎ Overseeing paid digital advertising campaigns (Google Ads, Facebook Ads, etc.).
∎ Managing budgets, optimizing ad performance, and ensuring return on investment (ROI).
∎ Using tools like Google Analytics, SEMrush, and other data platforms to track website performance, user behavior, and campaign results.
∎ Providing regular reports on campaign performance and making data-driven adjustments to strategies.
∎ Monitoring online reviews, comments, and mentions of the brand.
∎ Managing the brand's online reputation by responding to negative feedback and promoting positive customer experiences.
∎ Leading a team of digital marketers, designers, content creators, and other professionals.
∎ Coordinating with other departments like sales, customer service, and product teams to align marketing strategies with business objectives.
∎ Analyzing competitor strategies, industry trends, and consumer behavior to inform digital marketing tactics.
∎ Identifying new opportunities for growth and innovation in digital marketing.
∎ Managing the budget for digital marketing initiatives.
∎ Allocating resources effectively to maximize ROI on digital marketing campaigns.
∎ Conducting A/B testing for different digital marketing tactics (emails, ads, landing pages) to improve performance and engagement.
∎ Continuously optimizing campaigns for better results.
∎ Developing Digital Marketing Strategies:
∎ Content Creation and Management:
∎ Social Media Marketing:
∎ Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
∎ Email Marketing:
∎ Analytics and Reporting:
∎ Brand Monitoring and Reputation Management:
∎ Team Leadership and Collaboration:
∎ Market Research:
∎ Budgeting and Resource Allocation:
∎ A/B Testing and Optimization:
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Medical allowance, Performance bonus, Provident fund
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ 2PI-BD
∎ 2PI BD Floor # 7 102/1, Darul Yousuf Apt. West Agargaon, 1207 Dhaka, Bangladesh
∎ 2PI PRO LTD one of the growing up leading information technology companies of United Kingdom, offers broad spectrum of service portfolio in the domain of IT consultancy, enterprise applications, software development, infrastructure management, IT enabled services and outsourcing to help its clients worldwide to improve their business performance.
Address::
∎ 2PI BD Floor # 7 102/1, Darul Yousuf Apt. West Agargaon, 1207 Dhaka, Bangladesh
∎ 2PI PRO LTD one of the growing up leading information technology companies of United Kingdom, offers broad spectrum of service portfolio in the domain of IT consultancy, enterprise applications, software development, infrastructure management, IT enabled services and outsourcing to help its clients worldwide to improve their business performance.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 20 Jan 2025
Category: Marketing/Sales
