Digital Marketing & Creative Executive

Job Description

Title: Digital Marketing & Creative Executive

Company Name: Impact Global Consultant-IGC

Vacancy: 2

Age: 25 to 30 years

Job Location: Dhaka (Dhanmondi 32)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing

• Bachelor/Honors

• 2 to 4 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing

• Age 25 to 30 years

• Plan, execute, and optimize Facebook & Instagram campaigns for student recruitment, visa services, and brand awareness.
• Manage Meta Ads Manager, Business Manager, Pixel, Events, and retargeting campaigns.
• Develop and test audiences, creatives, and campaigns to improve leads, inquiries, conversions, and ROI.
• Prepare weekly and monthly digital marketing plans and content calendars.
• Create engaging content for Study Abroad, Student Visa, Visit Visa, University, and IGC brand campaigns.
• Design professional social media posts, ad creatives, banners, brochures, flyers, and promotional materials.
• Create and edit Reels, short-form videos, promotional videos, and student success content for Facebook, Instagram, TikTok, and YouTube.
• Develop creative hooks, scripts, captions, CTAs, and campaign concepts in Bangla and English.
• Research competitors, education trends, universities, destinations, and social media trends to generate fresh content ideas.
• Monitor social media performance, audience engagement, competitors, and campaign results.
• Develop retargeting strategies for website visitors, video viewers, page visitors, leads, and previous audiences.
• Maintain consistent IGC branding across all digital and visual communications.
• Coordinate with Counsellors, Marketing Team, and Creative Team to develop content aligned with business and admission targets.
• Maintain an organized library of design files, videos, templates, and brand assets.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2