Assistant Digital Performance Officer

Job Description

Title: Assistant Digital Performance Officer

Company Name: Uttara University

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 30000 - 35000 (Monthly)

Experience: --

Published: 2026-09-11

Application Deadline: 2026-09-23

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Responsibility:

1.      Collaborate with creative/content teams to design data-driven digital, video, reel, and platform-specific campaigns.

2.      Track digital trends, competitor activities, and audience behavior to identify growth opportunities.

3.      Prepare dashboards, reports, and presentations with actionable insights for management.

4.      Work with Admissions, Brand & Communication, IT, Call Center, and others to ensure campaign execution and lead conversion.

5.      Support integration, maintenance, and troubleshooting of CRM, analytics, call-center systems, and digital platforms.

6.      Facilitate training on campaign tracking, lead management, and analytics tools.

7.      Plan, execute, monitor, and optimize paid campaigns across Meta, Google, YouTube, TikTok, LinkedIn, etc.

8.      Conduct keyword research, manage on-page/technical SEO, and drive organic traffic growth.

9.      Monitor website/campaign performance using GA4, Tag Manager, Meta Pixel, UTM parameters, and conversion tracking.

10.  Support digital lead-generation campaigns, manage funnels, segmentation, remarketing, and retargeting strategies.