Digital Marketer Creative Designer

Job Description

Title: Digital Marketer Creative Designer

Company Name: SYSBA Trade Brand

Vacancy: 2

Age: 20 to 40 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, Healthcare/Lifestyle product, E-commerce

• Diploma
• Bachelor/Honors
• Higher Secondary

• 1 to 3 years
• The applicants should have experience in the following business area(s): Advertising Agency, Boutique/ Fashion, Healthcare/Lifestyle product, E-commerce

• Age 20 to 40 years

The ideal candidate should:

1. Have a strong sense of design, composition, typography, and visual hierarchy.

2. Understand fashion and lifestyle branding.

3. Understand the difference between normal social media content and performance advertising creatives.

4. Be able to transform a marketing brief into an effective visual concept.

5. Have good knowledge of current Facebook, Instagram, TikTok, and Reel trends.

6. Be able to work under deadlines.

7. Be comfortable handling multiple creative assignments.

8. Be open to feedback and revisions.

9. Be proactive in proposing new creative concepts.

10. Have strong attention to detail.

• Plan, create, execute, and optimize Facebook and Instagram advertising campaigns.

• Manage Meta Ads Manager, Business Manager, Pixel, Events, and related advertising assets.

• Develop campaigns for Sales, Leads, Messages, Traffic, Engagement, and Retargeting based on business requirements.

• Conduct audience testing, creative testing, and campaign testing to improve performance.

• Monitor campaign performance regularly and optimize budget allocation.

• Work to improve ROAS, conversion rate, cost per lead, cost per message, and customer acquisition cost.

• Prepare monthly and weekly digital marketing plans.

• Develop content calendars in coordination with the Creative Designer.

• Identify trending content ideas relevant to fashion and clothing customers.

• Improve organic reach, engagement, followers, inquiries, and brand visibility.

• Monitor comments, audience responses, competitors, and market trends.

• Generate qualified leads for Brand Establishment, wholesale and other business projects.

• Develop retargeting strategies for previous customers, website visitors, page visitors, video viewers, and other relevant audiences.

• Monitor website and landing page performance.

• Work with Meta Pixel, Google Analytics, Google Tag Manager, and other relevant tracking tools where applicable.

• Design professional Facebook and Instagram posts.

• Create advertising banners and campaign creatives.

• Design promotional materials for new arrivals, offers, campaigns, and seasonal collections.

• Create product focused social media content.

• Design website banners and digital promotional materials.

• Create brochures, flyers, posters, catalogues, presentation graphics, and other marketing materials when required.

• Maintain consistent branding across all visual content.

• Edit professional short form videos for Facebook, Instagram, TikTok, YouTube Shorts, and other platforms.

• Create promotional Reels and product videos.

• Add suitable transitions, text animations, subtitles, music, sound effects, and visual effects.

• Convert raw product footage into engaging marketing content.

• Edit fashion model shoots and product showcase videos.

• Create content suitable for paid advertising campaigns.

• Adapt videos into different formats and dimensions for different social media platforms.

• Develop creative concepts for clothing and fashion products.

• Create attractive product presentations using model and product photography.

• Retouch and enhance product images professionally.

• Perform background removal and image cleanup where required.

• Maintain accurate product colors and visual presentation as much as possible.

• Create collection based and campaign based visual themes.

• Coordinate with the marketing team to develop content based on target customer preferences.

• Work with the Digital Marketer to prepare content according to the monthly content calendar.

• Generate new concepts for advertising campaigns.

• Research competitor content and current fashion trends.

• Suggest new Reel concepts, hooks, visual styles, and creative formats.

• Produce multiple creative variations for advertising tests.

• Maintain an organized library of design files, videos, templates, and brand assets.