DGM/ GM (HOD)- Brand & Communication (Cement Industry)

Job Description

Title: DGM/ GM (HOD)- Brand & Communication (Cement Industry)

Company Name: A Reputed Group of Companies

Vacancy: 01

Age: 30 to 60 years

Job Location: Dhaka

Salary: --

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Group of Companies, Cement Industry

• Bachelor of Business Studies (BBS) in Marketing

Graduates in Marketing from any Public / Private University.

• At least 10 years
• The applicants should have experience in the following business area(s): Group of Companies, Cement Industry

• Age 30 to 60 years
• Only Male

• Strategic thinking and business acumen. 
• Strong leadership and cross-functional collaboration. 
• Excellent communication and storytelling abilities. 
• Data-driven mindset with strong analytical skills. 
• Familiarity with traditional and digital marketing tools

Brand Strategy & Positioning:

• Define and implement the overall brand strategy aligned with business objectives.
• Position the cement brand(s) to build a strong market presence and customer loyalty.
• Identify and develop brand value propositions for different customer segments (contractors, dealers, individual home builders, etc.).

Brand Identity & Communication:

• Maintain and evolve the visual and verbal identity of the brand.
• Ensure consistent use of brand guidelines across all internal and external communication.
• Oversee all advertising, PR, and corporate communication initiatives.

Market Research & Consumer Insights:

• Conduct market and competitor analysis to guide brand strategy.
• Use customer insights to refine messaging, campaigns, and new product introductions.
• Monitor brand perception and implement corrective measures when needed.

Campaign Development & Management:

• Lead integrated marketing campaigns (ATL, BTL, digital) to build brand equity.
• Coordinate product launches and promotional campaigns across regions.
• Partner with sales to support trade marketing and dealer loyalty programs.

Digital & Social Media Branding:

• Manage brand presence across digital platforms including website, SEO, social media, and content marketing.
• Drive digital storytelling and influencer partnerships to enhance engagement.

Internal Branding:

• Champion brand culture internally through employee engagement, training, and alignment activities.

• Collaborate with HR on employer branding efforts.

Budgeting & ROI:

• Develop and manage the annual brand budget.
• Measure ROI of branding efforts using KPIs (brand awareness, equity, preference, etc.).

• T/A,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2