Brand Strategist

Job Description

Title: Brand Strategist

Company Name: Akij Resources Limited

Vacancy: --

Location: Dhaka

Salary: Negotiable

Experience:
∎ 3 to 7 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Group of Companies

Published: 1 Jul 2024

Education:
∎ Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration

Requirements:

Responsibilities & Context:
∎ Develop and implement a comprehensive brand strategy aligning with business goals and target audience.
∎ Define brand identity, messaging, and positioning.
∎ Create and maintain brand guidelines to ensure brand consistency across all touch points.
∎ Conduct market research, competitor analysis, and brand audits to inform brand strategy.
∎ Collaborate with marketing, design, and other departments to ensure cohesive brand representation.
∎ Monitor and analyze brand performance and make necessary adjustments to strategies.
∎ Stay updated on industry trends and competitor activities.
∎ We are seeking a skilled and strategic Brand Manager to join our team. The ideal candidate will be responsible for developing and implementing a comprehensive brand strategy that aligns with our business goals and target audience.

∎ Develop and implement a comprehensive brand strategy aligning with business goals and target audience.
∎ Define brand identity, messaging, and positioning.
∎ Create and maintain brand guidelines to ensure brand consistency across all touch points.
∎ Conduct market research, competitor analysis, and brand audits to inform brand strategy.
∎ Collaborate with marketing, design, and other departments to ensure cohesive brand representation.
∎ Monitor and analyze brand performance and make necessary adjustments to strategies.
∎ Stay updated on industry trends and competitor activities.

Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Medical allowance, Provident fund, Gratuity, Insurance
∎ Salary Review: Yearly
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
∎ Earned Leave
∎ Other benefits as per company policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Job Highlights:
∎ Strong understanding of branding principles and best practices.
∎ Excellent analytical, communication, and project management skills.

Company Information:
∎ Akij Resources Limited
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Address::
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 31 Jul 2024

Category: Design/Creative

Interested By University

University Percentage (%)
University of Dhaka 8.24%
North South University 8.11%
National University 6.72%
Jagannath University 4.44%
East West University 3.42%
Jahangirnagar University 3.17%
BRAC University 2.92%
Bangladesh University of Professionals 2.53%
American International University-Bangladesh 2.41%
United International University 2.41%

Interested By Age Range

Age Range Percentage (%)
20-30 54.37%
31-35 28.01%
36-40 12.17%
40+ 3.17%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 3.81%
20K-30K 17.77%
30K-40K 18.27%
40K-50K 15.86%
50K+ 44.29%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 7.22%
0.1 - 1 years 4.06%
1.1 - 3 years 21.55%
3.1 - 5 years 19.90%
5+ years 47.28%

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