Assistant Manager, Consumer & Market Insights

Job Description

Title: Assistant Manager, Consumer & Market Insights

Company Name: Advanced Chemical Industries PLC (ACI)

Vacancy: 01

Age: 25 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Wholesale, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Electronic Equipment/Home Appliances, Group of Companies, Chemical Industries, Automobile, Paint, Toiletries

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Business Administration (BBA) in Economics
• Bachelor of Science (BSc) in Statistics
• Bachelor of Science (BSc) in Computer Science & Engineering

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Wholesale, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Electronic Equipment/Home Appliances, Group of Companies, Chemical Industries, Automobile, Paint, Toiletries

• Age 25 to 35 years

• Serve as a key insights partner to Brand, Marketing, and Commercial teams.

• Support brand teams in developing insight-driven brand strategies and annual business plans.

• Translate consumer and market data into recommendations that drive business growth.

• Lead the generation of consumer and shopper insights to understand motivations, behaviors, and purchase journeys.

• Identify unmet consumer needs and growth opportunities within categories.

• Support development of consumer segmentation and target audience frameworks.

• Analyze market performance, category trends to identify patterns, and competitive landscape, emerging market opportunities and socio demographic indicators, technology etc.

• Develop regular insights on category dynamics, growth drivers, and emerging opportunities.

• Provide data-driven perspectives to guide strategic decisions.

• Partner with brand and innovation teams to guide product development based on consumer insights.

• Support concept testing, product testing, and communication evaluation.

• Ensure innovation pipelines are grounded in real consumer needs and market opportunities.

• Integrate insights from multiple sources including consumer research, retail audits, internal sales data, and market intelligence.

• Translate complex data into clear and compelling insight stories for stakeholders.

• Present actionable recommendations to cross-functional teams and leadership.

• Manage qualitative and quantitative research projects including U&A studies, brand health tracking, and consumer testing.

• Collaborate with research agencies to ensure methodological rigor and high-quality outputs.

• Ensure efficient utilization of insight budgets.

• Wide-range of nationwide market and field visit is a must as and when required.

• Work closely with Marketing, Sales, Trade Marketing, Innovation, and Supply Chain teams.

• Facilitate insight sharing across the organization to build a strong consumer-centric culture.