Assistant Manager, Brand & Activation (ATL/BTL) and Digital Communication
Job Description
Title: Assistant Manager, Brand & Activation (ATL/BTL) and Digital Communication
Company Name: A Leading Group of Companies
Vacancy: 2
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing
Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s):
Activation Management, Brand Communication, Campaign Planning, Corporate Communication, Digital, Event Management, Event/ Campaign Coordination
Job Responsibilities:
∎ *****Brand & Activation*****
∎ Develop brand communication action plan and budget in line with set objectives and ensure optimum usage of approved budget to attain set targets
∎ Coordinate with creative agency to implement marketing communication strategies
∎ Coordinate with vendors and suppliers regarding Outdoor & BTL advertisements, giveaways etc.
∎ Ensure timely production and distribution of brochure, leaflet, giveaways and all other promotional kits
∎ Prepare event calendar in coordination with cross functional teams and ensure that the events and activation are conducted as per set guideline
∎ Shortlist proposals and ensure effectiveness of each sponsorship
∎ Act as coordination point between Sales, Research and Business Development teams to ensure and enhance effectiveness of each Marketing Communication activities
∎ Actively participate in customer and influencer database development and coordinate data driven marketing communication activities
∎ *****Digital Marketing*****
∎ Build consumer relevant, digitally savvy online marketing strategy to represent its brands and products
∎ Drive the development of digital marketing initiatives and long-term digital roadmap based on brand objectives
∎ Initiate, plan and implement online and social media campaigns
∎ Manage corporate and business unit websites, newsletters and other digital platforms
∎ Continually track, measure and optimize the effectiveness of online efforts including website visits, ad campaigns, search terms, social media metrics.
∎ Develop social media strategies that meet fan acquisition and retention goals and build strong, consistent consumer engagement and advocacy.
∎ Track best in class practices of each social media platform, bring those in house and suggest applications for improving consumer experience.
∎ Manage outside vendors and coordinate with cross functional teams to support the development and maintenance of digital marketing initiatives.
Additional Requirements:
∎ Age at least 28 years
Salary:
∎ Negotiable
∎ As per company policy
Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other benefits as per company policy
Application Deadline: 11 Sep 2020
Company Information:
∎ 12 Aug 2020
∎ A Leading Group of Companies
Category: Media/Advertisement/Event Mgt.
Source: bdjobs.com
Deadline Expired on 11th Sep 2020
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