Ad Analyst

Job Description

Title: Ad Analyst

Company Name: Ghorer Bazar

Vacancy: 1

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Food (Packaged), E-commerce

• Age At least 25 years
• Only Male

• Experience in digital advertising, media analytics, or performance marketing

• Strong knowledge of Meta Ads Manager, Google Ads, and analytics tools (GA4, Data Studio, etc.)

• Proficiency in Excel/Sheets and data visualization/reporting tools

• Solid understanding of attribution models, pixel tracking, and conversion optimization

• Analytical mindset with the ability to interpret data and provide actionable insights

• Excellent communication and presentation skills

• Experience with automation or BI tools (e.g., Supermetrics, Power BI, Tableau)

• Familiarity with SEO, CRM, and remarketing strategies

• Agency or multi-brand campaign management experience

• Data-driven mindset

• Attention to detail

• Strategic and analytical thinking

• Collaboration and communication

• Continuous improvement attitude

• Tracking, analyzing, and reporting on campaign performance across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and others

• Monitoring KPIs including CTR, CPC, CPA, ROAS, and conversion rates to ensure campaigns meet business objectives

• Collaborating with media buyers and creative teams to test ad variations and improve audience targeting

• Conducting A/B testing on ad creatives, copy, and landing pages to identify performance drivers

• Providing daily, weekly, and monthly performance reports and dashboards for management review

• Identifying trends, patterns, and optimization opportunities through data analysis and insights

• Manage tracking tools (e.g., Google Analytics, Meta Pixel, Tag Manager) to ensure accurate data collection

• Evaluating new advertising channels, tools, and technologies for potential implementation

• Maintaining data hygiene and ensure consistent measurement practices across all campaigns

• Supporting budget pacing, forecasting, and performance benchmarking

• Salary Review: Yearly
• Festival Bonus: 2