Student Recruitment & Marketing Consultant

Job Description

Title: Student Recruitment & Marketing Consultant

Company Name: SMS HIGHER EDUCATION GROUP DHAKA

Vacancy: 2

Job Location: Dhaka (Dhanmondi)

Employment Status: Full-time

Educational Requirements:
∎ Masters degree in any discipline
∎ Skills Required: ability to work as a team, Ability to Work Under Pressure, B2B, Business Planning, Business Research

Experience Requirements:
∎ At least 2 year(s)
∎ The applicants should have experience in the following area(s): Education, Education Administration/ Management, Education Counseling, Education Marketing, Video content creating
∎ The applicants should have experience in the following business area(s): Immigration & Education Consultancy Service, Immigration/Visa Processing, Overseas Companies

Job Context:
∎ To develop, co-ordinate and evaluate appropriate, targeted recruitment activities in order to support
∎ SMS HEG’s overall recruitment strategy. As part of a team of recruitment professionals the post
∎ holder will be responsible for a designated community to target the recruitment drive for prospective
∎ students. You are also expected to attend a range of recruitment activities within your communities
∎ and deliver presentations to prospective International students, their families and their influencers.
∎ To implement the SMS HEG’s overall International student recruitment marketing strategy, under
∎ the direction of the Director and the Head of Consultants to produce appropriate marketing tools to
∎ influence prospective students in their choices regarding where (University Partners) and what to
∎ study (Degree course).Work with SMS HEG Head of Consultants to ensure clarity on overall
∎ positioning/USP’s of the university and effective communication of these messages through
∎ marketing tools. Focus on generating leads and converting them into applicants and enrolled
∎ students.

Job Responsibilities:
∎ Under the direction of the Director and the Head of Consultants, your duties will be:
∎ • To recruit suitably qualified prospective students from the Bangladesh to agreed
∎ semester targets, in particular direct responsibility for recruitment from your allocated
∎ communities.
∎ • Work with the Head of Consultants, to implement the annual student
∎ recruitment marketing plan to support agreed targets required to enroll with
∎ SMS HEG’s University Partners.
∎ • Ensure clear measures are in place to report against agreed recruitment targets
∎ and the marketing tactics that deliver them
∎ • Targeting prospective students (from your territory/community) from the point of
∎ enquiry through to enrolment with a clear focus on conversion targets.
∎ • Advise prospective students and applicants on entry level, programme choice,
∎ entry criteria, qualifications and scholarships, referring them to other staff as
∎ appropriate.
∎ • Work with the SMS HEG admissions and marketing teams to ensure type and
∎ timing of communications are effective
∎ • Work closely with Student marketing and recruitment teams and the Head of
∎ Consultants to ensure clarity/suitability of positioning and key messages and the
∎ production of relevant and effective recruitment tools
∎ • Work with the Head of Consultants to develop effective online
∎ targeting/relationship build with target schools and colleges
∎ • Work with Head of Consultants in the co-ordination and attendance at
∎ recruitment events with a particular focus on lead generation and conversion

Additional Requirements:
∎ Age at most 34 years
∎ Only females are allowed to apply
∎ • Develop good awareness of Partner Universities degree offerings.
∎ • Keep abreast of new marketing techniques that will appeal to
∎ prospective students in your communities and/or areas.
∎ • To act as an ambassador for the University Partners and to promote the
∎ institution to prospective students, their families and teachers at
∎ Recruitment events in Bangladesh.
∎ • Report on and evaluate existing activity and keep abreast of changes
∎ within the HE sector in order to continually improve recruitment
∎ processes.
∎ • To network with careers advisers, school and colleges, external
∎ organisations/agents and relevant individuals to establish and develop a strong
∎ recruitment strategy to maximize student recruitment and conversion.
∎ • Attend regular marketing and recruitment meetings
∎ • Provide regular student recruitment activity reports to the Senior Management
∎ Team at SMS HEG
∎ • To ensure that duties are undertaken with due regard and compliance
∎ with SME HEG and our University Partner’s policies and procedures and
∎ the Data Protection Act and other legislation
∎ • Other duties that may be seen as being within the scope of this position

Salary: Tk. 30000 - 35000 (Monthly)

Compensation & Other Benefits:
∎ T/A, Mobile bill, Performance bonus
∎ Salary Review: Yearly
∎ Festival Bonus: 1

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 25 Jan 2023

Company Information:
∎ 7 Jan 2023
∎ SMS HIGHER EDUCATION GROUP DHAKA
∎ Address : House-17/1, Dhanmondi 3A, Dhaka-1209.
∎ Web : www.smsheg.co.uk
∎ Business : Immigration & Education Consultancy Service

Category: Education/Training

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