Senior Performance Marketing Associate

Job Description

Title: Senior Performance Marketing Associate

Company Name: Lalamove Bangladesh Limited.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years

• Bachelor/Honors

• At least 2 years

• Experience: Minimum 3+ years of progressive experience with proven track record in performance marketing, preferably from a high-growth tech company or leading advertising agency.

• Bilingual Communication & Alignment: Must possess strong, structured written and verbal proficiency in both English and Bangla to ensure seamless, professional, and efficient communication alignment with the global Functional Department (FD) in Hong Kong (attending weekly meetings, presenting reports, and managing complex queries).

• Technical Mastery: Proven hands-on expertise in the execution, optimization, and reporting of performance campaigns across:Google Ecosystem (Required): Google Ads (Search, Display, PMax, Video, UAC), and a strong understanding of GA4 and Google Search Console (GSC).

• Programmatic & Ad-Tech: Proven experience or deep knowledge of Demand Side Platforms (DSPs) such as DV360, Eskimi, or similar platforms.

• Data & Analytics: Advanced ability to analyze data, generate concise observations, and forecast budget requirements using tools like MS Excel (pivot tables/VLOOKUP/IMPORTRANGE etc ), Google Sheet, Looker Studio, Power BI etc.

• Tracking Proficiency (Crucial): Expert knowledge in updated setting up, troubleshooting, and verifying conversion tracking, including Meta Pixel, Conversions API (CAPI), and mobile measurement partners (MMPs).

• Mindset: Possessing a strong sense of structured prioritization, ownership, understanding, adaptability and hunger to learn to drive strategic results and mentor junior team members.

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA, Middle East, Europe and LATAM, our 12 year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since. 

Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.

We are seeking a dynamic Senior Performance Marketing Associate who is passionate about digital marketing and thrives in a fast-paced environment. The ideal candidate will be responsible for proposing, executing, and optimizing digital marketing campaigns to achieve set KPIs and drive business growth.

As part of a multinational, tech-driven organization, the candidate will have the opportunity to make a social impact by connecting users with services that support local communities, all while growing in a fast-paced, innovative environment.

Think you are up for it? Apply now!

What You Will Do:

• KPI & Channel Ownership: Take full responsibility for key KPIs (e.g., CAC, CPL, FTU) across all segments, managing end-to-end channel strategy for platforms like Google Ads, Meta, TikTok, and Programmatic.

• Optimization & Reporting: Use advanced analytics and ad-tech expertise to analyze underperforming campaigns, implement corrective actions, and optimize the full conversion funnel for improved CVR and driver onboarding efficiency.

• Budget & Forecasting: Lead budget planning, pacing, and scenario modeling to ensure optimal spend and ROAS while driving profitable growth.

• Cross-Functional Collaboration: Work with teams across Product, Driver Ops, and Sales to align on strategic projects, ensuring seamless execution and alignment on KPIs.

• Content & Market Intelligence: Lead content creation for campaigns, using deep insights into user/driver psychology and market trends to develop high-converting digital strategies.