Title: Senior Executive – Marketing (TRECL)
Company Name: Safwan Bashundhara Global (SBG)
Vacancy: 1
Age: 25 to 35 years
Job Location: Anywhere in Bangladesh, Dhaka
Salary: Negotiable
Experience:
Basic understanding of SEO and website management
Smart, proactive, and result-oriented
Ability to work under pressure
Willingness to travel for site visits and events
1. Campaign Execution
Execute ATL, BTL, and digital marketing campaigns as per approved plans.
Manage day-to-day campaign activities across online and offline channels.
Ensure timely launch and smooth execution of all promotional activities.
2. Lead Generation & Management
Generate leads through Facebook, Google Ads, property portals, and other channels.
Monitor lead flow and ensure proper distribution to the sales team.
Track lead quality and coordinate with sales for conversion feedback.
3. Digital Marketing Support
Manage and update social media platforms (Facebook, Instagram, YouTube, LinkedIn).
Coordinate content creation (graphics, videos, reels, ad copies).
Assist in managing website content, landing pages, and SEO/SEM activities.
4. Branding & Promotional Materials
Coordinate design and production of brochures, flyers, banners, and project profiles.
Ensure brand consistency across all marketing materials.
Liaise with agencies, designers, and printing vendors.
5. Event & Activation Support
Assist in organizing property fairs, site events, and promotional campaigns.
Coordinate logistics for project launches and customer engagement events.
Support outdoor branding activities (billboards, signage, site branding).
6. Sales Coordination
Work closely with the sales team to ensure proper follow-up of leads.
Provide necessary marketing support tools (presentations, project info).
Track campaign performance and sales conversion feedback.
7. Market Research
Collect data on competitor campaigns, pricing, and offers.
Identify market trends and customer preferences.
Provide insights to improve marketing strategies.
8. Reporting & Documentation
Maintain daily/weekly reports on campaign performance and lead generation.
Update CRM systems with accurate lead data.
Prepare performance summaries for management review.
As Per Company Policy