Senior Digital Marketing Growth Manager

Job Description

Title: Senior Digital Marketing Growth Manager

Company Name: PLAYD8 LTD

Vacancy: 2

Age: At least 28 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 60000 - 100000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): BPO/ Data Entry Firm, Market Research Firms, Direct Selling/Marketing Service Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA)

• At least 3 years
• The applicants should have experience in the following business area(s): BPO/ Data Entry Firm, Market Research Firms, Direct Selling/Marketing Service Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Age At least 28 years
• Only Male

About PlayD8 Ltd

PlayD8 Ltd is a UK-based company providing smart offshore staffing solutions to businesses across various industries. We are looking for a results-driven Senior Digital Marketing Growth Manager to lead our digital marketing initiatives, develop effective growth strategies, and drive measurable business results.

The ideal candidate will have strong hands-on experience in paid advertising, performance marketing, lead generation, conversion optimisation, and digital growth strategy. This role requires a commercially minded professional who can manage advertising campaigns, analyse performance data, optimise marketing budgets, and identify opportunities to increase customer acquisition and business growth.

Key Responsibilities

• Digital Growth Strategy: Develop and implement data-driven digital marketing strategies aligned with business objectives, lead generation targets, and revenue growth.

• Paid Advertising & Campaign Management: Plan, launch, manage, and optimise advertising campaigns across platforms such as Meta (Facebook and Instagram), Google Ads, LinkedIn, and TikTok.

• Performance Marketing: Monitor campaign performance, manage advertising budgets, and improve key metrics such as cost per lead (CPL), cost per acquisition (CPA), conversion rate, and return on ad spend (ROAS).

• Lead Generation: Develop and execute strategies to attract qualified leads, improve lead quality, and increase the efficiency of customer acquisition.

• Conversion Rate Optimisation (CRO): Analyse landing pages, advertising funnels, and user journeys to identify opportunities to improve conversion rates and reduce drop-offs.

• Campaign Analytics & Reporting: Track, analyse, and report on campaign performance using Google Analytics 4 (GA4), advertising platform analytics, and other relevant tools.

• Audience Targeting & Retargeting: Build and refine audience segments, implement retargeting strategies, and optimise campaigns based on customer behaviour and engagement.

• A/B Testing & Experimentation: Conduct structured tests on ad creatives, copy, audience segments, landing pages, and campaign strategies to improve performance.

• Content & Creative Strategy: Collaborate with content creators, designers, and other team members to develop compelling advertising creatives, messaging, and marketing materials.

• Social Media Growth: Develop strategies to improve social media reach, engagement, and lead generation across relevant platforms.

• Competitor & Market Research: Analyse competitors, audience behaviour, market trends, and campaign opportunities to identify areas for growth.

• Continuous Optimisation: Regularly evaluate campaign results, identify performance gaps, and implement improvements to maximise marketing efficiency and business impact.

• Cross-Functional Collaboration: Work with internal teams and relevant stakeholders to ensure marketing activities support wider commercial objectives.

Required Skills & Qualifications

• Minimum 3 years of professional experience in digital marketing, performance marketing, growth marketing, or a closely related field.

• Proven experience planning, managing, and optimising paid advertising campaigns across multiple digital platforms.

• Strong hands-on knowledge of Meta Ads Manager and Google Ads.

• Demonstrated ability to generate qualified leads and improve campaign performance through data-driven optimisation.

• Strong understanding of key performance indicators, including CTR, CPC, CPL, CPA, conversion rate, and ROAS.

• Experience using Google Analytics 4 and advertising platform analytics to monitor performance and generate actionable insights.

• Good understanding of audience targeting, retargeting, lead funnels, landing page performance, and conversion optimisation.

• Ability to manage advertising budgets effectively and allocate resources based on campaign performance.

• Experience conducting A/B tests and using performance data to make informed marketing decisions.

• Strong analytical, problem-solving, and decision-making skills.

• Excellent communication, organisation, and project management abilities.

• Ability to work independently, manage multiple campaigns, meet deadlines, and take ownership of measurable results.

• A proactive, commercially minded approach with a strong focus on continuous improvement and business growth.

Preferred Qualifications

• Experience working with UK-based or international businesses and audiences.

• Experience with CRM platforms, marketing automation tools, lead tracking, and campaign attribution.

• Knowledge of email marketing, remarketing, audience segmentation, and customer lifecycle campaigns.

• Experience improving landing pages and marketing funnels to increase lead conversion.

• Familiarity with creative tools such as Canva, Photoshop, or Illustrator for reviewing or supporting advertising creatives.

• Experience using AI-powered marketing tools to improve campaign planning, analysis, and execution.

• A portfolio or case studies demonstrating measurable improvements in lead generation, campaign efficiency, conversion rates, customer acquisition costs, or revenue growth.

Key Performance Expectations

The successful candidate will be expected to contribute to measurable business growth through:

• Increased volume and quality of qualified leads.

• Improved paid advertising performance and return on ad spend.

• More efficient use of marketing budgets.

• Reduced cost per lead and customer acquisition cost.

• Improved landing page and lead funnel conversion rates.

• Stronger campaign performance through testing and optimisation.

• Improved audience engagement and campaign effectiveness.

• Clear, data-driven reporting and actionable growth recommendations.

• Consistent progress towards agreed marketing and business objectives.

• Weekly 2 holidays,Over time allowance,Performance bonus
• Festival Bonus: 2
• Salary Review: Yearly