Officer (Marketing)

Plan and implement marketing campaigns to promote the company’s products or services effectively.

Conduct market surveys to understand customer needs, market trends, and competitors’ strategies.

Build and maintain the company’s brand image through various marketing channels such as social media, print media, and events.

Coordinate with advertising agencies, media houses, and designers for promotional materials and advertisements.

Manage digital platforms — social media, website, and email campaigns — to increase brand visibility and engagement.

Work closely with the sales team to generate leads, support product launches, and meet sales targets.

Organize and participate in promotional events, exhibitions, and product launches.

Build and maintain strong relationships with existing and potential clients.

Track and analyze marketing campaign performance using analytics tools and prepare periodic reports.

Prepare and manage marketing budgets and ensure cost-effective use of resources.

Create or oversee the creation of promotional materials such as brochures, newsletters, and online content

Coordinate with internal departments like sales, design, and production to ensure brand consistency and campaign success.