Title: Meta Ads Expert
Company Name: An established marketing agency
Vacancy: --
Age: Na
Job Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
Educational requirements can be considered if you can demonstrate strong skills and experience
We are seeking a Meta Ads Expert with strong experience in Facebook & Instagram advertising. The ideal candidate will be skilled in campaign creation, budget optimization, results optimization, Conversion API setup, and troubleshooting Meta Ads performance issues.
While Meta Ads will be your core focus, candidates with additional knowledge of Google Ads, TikTok Ads, and LinkedIn Ads will be given preference.
Responsibilities:
Meta Ads Strategy & Management:
Plan, create, and optimize Meta (Facebook & Instagram) ad campaigns across various objectives.
Perform budget allocation and optimization to maximize return on investment.
Continuously monitor and refine campaigns for best performance based on KPIs.
Set up and manage Meta Conversion API (CAPI) for accurate tracking and data integration.
Analyze and interpret Meta Ads Manager metrics to identify trends and actionable insights.
Troubleshoot ad delivery, rejection, or performance issues quickly and effectively.
Creative & Content Collaboration:
Provide guidance to the creative team for high-converting ad creatives (images, videos, and copy).
Assist in developing ad copies, headlines, and CTAs that drive engagement and conversions.
Testing, Analysis & Reporting
Conduct A/B testing on creatives, targeting, and bidding strategies to improve results.
Prepare and present performance reports with clear recommendations for improvement.
Requirements:
Minimum 1 year of hands-on experience in managing Meta Ads (Facebook & Instagram).
Strong expertise in:
Campaign creation & optimization
Budget & result optimization
Conversion API (CAPI) setup and integration
Meta Ads Manager analytics & reporting
Troubleshooting ad performance issues
Strong analytical and problem-solving skills.
Excellent communication skills and client handling experience.
Basic SEO knowledge will be considered an advantage.
Education:
Bachelor degree completed or running student from any kind of IT discipline subject ( If you are skilled enough then we will consider your educational background)
Additonal Requirements:
Ability to manage campaigns on Google Ads, TikTok Ads, and LinkedIn Ads.
Understanding of multi-platform advertising strategy to complement Meta Ads campaigns.