Marketing Officer

Job Description

Title: Marketing Officer

Company Name: Teesta University

Vacancy: --

Age: 25 to 35 years

Job Location: Rangpur (Rangpur Sadar)

Salary: --

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): University

• Bachelor/Honors
• Masters

• Bachelor's Degree (BBA/Honors) in Marketing, Business Administration, Mass Communication, or any discipline from a recognized university.

• A Master's Degree will be considered an added advantage.

• 1 to 3 years
• The applicants should have experience in the following business area(s): University

• Age 25 to 35 years

• Must have a personal motorcycle with a valid driving license, as the role requires frequent field visits to schools, colleges, and other locations for promotional and admission-related activities.

Experience Requirements

• At least 1-3 years of experience in marketing, sales, or admission/student counseling is required.

• Experience in education sector marketing, school/college visits, or education fairs.

• Candidates with prior working experience in a university, college, or educational consultancy will be given preference.

Skills & Expertise

• Strong knowledge of marketing, promotional, and admission counseling strategies.

• Excellent communication, presentation, and interpersonal skills in both Bengali and English.

• Ability to counsel and convince prospective students and guardians effectively.

• Proficiency in MS Office and basic database/CRM management for lead tracking.

• Must be smart, energetic, target-oriented, and willing to travel extensively.

• Ability to work under pressure and meet admission/enrollment deadlines.

• Plan and implement marketing and promotional strategies to enhance the university's brand image and boost student admissions.

• Visit schools, colleges, and coaching centers regularly to promote the university's programs.

• Organize and participate in education fairs, seminars, workshops, and admission campaigns.

• Counsel walk-in and online prospective students/guardians about programs, admission procedures, and facilities.

• Manage and update digital marketing channels, including the website and social media pages.

• Design and distribute promotional materials such as leaflets, banners, brochures, and admission circulars.

• Liaise with print and electronic media for advertisements and publicity of admission notices.

• Maintain a database of prospective students/leads and follow up consistently to convert inquiries into admissions.

• Achieve admission/enrollment targets set by management within the given timeline.

• Prepare and submit daily, weekly, and monthly marketing activity reports.

• Build and maintain relationships with schools, colleges, and educational consultants for referral admissions.

• Perform any other duties assigned by the Head of Marketing/Admission Office or university authority.

• As per Teesta University Policies.