Manager - Brand Communication (Bangladesh Office)

Job Description

Title: Manager - Brand Communication (Bangladesh Office)

Company Name: Mount Elizabeth Hospital Singapore- Bangladesh Office

Vacancy: 1

Job Location: Dhaka (GULSHAN 2)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA)
∎ North South University,BRAC University,East West University,Independent University, Bangladesh,Bangladesh University of Professionals students will get preference
∎ Skills Required: Brand Communication, Campaign Management, Corporate Communication, Data Analytics, Digital Marketing

Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s): Brand Communication, Brand Marketing, Content Marketing, Corporate Communication, Digital Marketing

Job Context:
∎ IHH Healthcare, is one of the leading providers of private healthcare services in Asia, looking for an experienced professional for Bangladesh Regional Office. The person will take care of the brand communication for Mount Elizabeth Hospitals Singapore Bangladesh Office.
∎ This incumbent, directly reporting to the Country Manager, will be at the forefront of driving marketing efforts to promote the business across the country and thereby to leverage healthcare trends in Bangladesh. This position requires expertise in lead generation, campaign optimization, and budget planning which will be critical in ensuring the success of the company`s marketing initiatives. In addition, it would find the capacity of strategic thinking and data-driven approach which will be instrumental in achieving the company`s growth and revenue goals.

Job Responsibilities:
∎ Key Roles & Responsibilities: Utilize various digital marketing channels, including but not limited to performance marketing, search engine marketing (SEM), social media marketing, email marketing, and content marketing.
∎ Develop and execute a comprehensive lead generation strategy to cater to organizational needs.
∎ Manage positive interactions with media, PR activities that is aligned with company strategy including facilitation of marketing seminars, press conferences and advertisements.
∎ Develop brand communication tools, channels and content ensuring that the brand image and message are sustained and enhanced with the internal and external audiences.
∎ Key Accountabilities: Design brand and communications strategy to enhance and facilitate revenue generation in conjunction with the Country Manager.
∎ Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote the service to relevant stakeholders and also make a positive impact on the sales functions.
∎ Contribute to the regional and social media strategy as it relates to building brand locally.
∎ Evolve consumer marketing communications toolkit and process to be more efficient, drive greater action and better leverage technology.
∎ Analyze market trends and competitor activities to identify opportunities for lead generation and growth.
∎ Monitor the performance of all campaign marketing and digital marketing campaigns and optimize them for maximum efficiency and ROI.
∎ Ensure that planned PR activities are defined and executed in time to enhance the company's brand image.
∎ Communicate with the businesses so they are effectively engaged in cross-platform activities.

Additional Requirements:
∎ Age at least 26 years
∎ Both males and females are allowed to apply
∎ Proven experience in digital marketing, lead generation, and campaign management.
∎ Strong analytical skills with the ability to interpret data and make data-driven decisions.
∎ Excellent communication and negotiation skills to effectively manage partnerships and collaboration opportunities.

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 5 Oct 2023

Company Information:
∎ 20 Sep 2023
∎ Mount Elizabeth Hospital Singapore- Bangladesh Office
∎ Address : Dhaka Office: Suite B-3, Level 4, House 10, Road 53, Gulshan 2, Dhaka

Category: Media/Advertisement/Event Mgt.

: Send your resume to [email protected] by October 5, 2023, mentioning Brand Communication Manager as an email subject