Job Description
Title: Manager, Brand and Media Communication
Company Name: DBL GROUP
Vacancy: 1
Job Location: Dhaka (GULSHAN 1)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
Experience Requirements:
∎ At least 10 year(s)
Job Responsibilities:
∎ Develop and implement a comprehensive brand strategy that aligns with the company's goals and values. This includes defining the brand's positioning, messaging, and visual identity.
∎ Build and maintain relationships with media outlets, journalists, and influencers to secure positive media coverage. Prepare press releases, media kits, and other materials for media distribution.
∎ Oversee the creation of compelling and relevant content for various media channels, including social media, websites, press releases, and marketing collateral. Ensure consistency in messaging and brand representation.
∎ Develop crisis communication plans and be prepared to respond effectively to any negative publicity or brand-related crises. Manage communication during critical incidents to protect the company's reputation.
∎ Monitor and analyze media coverage, social media mentions, and online sentiment to gauge public perception of the brand. Use this data to make informed decisions and adjustments to communication strategies.
∎ Manage the budget allocated to brand and media communication initiatives, ensuring efficient allocation of resources and cost-effective strategies.
∎ Supervise and mentor a team of communication professionals, including graphic designers, content creators, and public relations specialists. Provide guidance and support to ensure the team's success.
∎ Collaborate with internal stakeholders, including marketing, sales, product development, and senior management, to ensure alignment between brand and overall business objectives.
∎ Conduct market research to stay informed about industry trends, customer preferences, and competitor activities. Use this information to make strategic recommendations for brand enhancement.
∎ Establish and track key performance indicators (KPIs) to measure the effectiveness of brand and media communication efforts. Regularly report on progress and make data-driven adjustments as necessary.
Additional Requirements:
∎ Age at least 34 years
∎ Bachelor's degree in marketing, communications, public relations, or a related field (Master's degree preferred).
∎ Al least 6 years of experience in brand management, public relations, or media communication, with a proven track record of success.
∎ Strong written and verbal communication skills.
∎ Exceptional leadership and team management abilities.
∎ Proficiency in media monitoring tools and analytics.
∎ Crisis communication experience is a plus.
∎ Creative thinking and the ability to think strategically.
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 13 Oct 2023
Company Information:
∎ 25 Sep 2023
∎ DBL GROUP
∎ Address : South Avenue Tower (6th Floor), House No # 50, Road No # 03, Gulshan Avenue, Gulshan 1, Dhaka - 1212
Category: Media/Advertisement/Event Mgt.
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