Job Description
Title: Head of Marketing & Sales - Frozen French Fries
Company Name: Planten Agro Limited
Vacancy: 1
Age: 35 to 55 years
Location: Dhaka
Salary: Tk. 85000 - 120000 (Monthly)
Experience:
∎ At least 7 years
∎ The applicants should have experience in the following business area(s):Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Fast Food Shop, Farming
Published: 5 Apr 2025
Education:
∎ Bachelor/Honors
Requirements:
Additional Requirements:
∎ Age 35 to 55 years
∎ Experience: Minimum 7-10 years in marketing and sales within the food processing, frozen foods, snacks, or FMCG industries.
∎ Network & Industry Knowledge: Strong connections in the foodservice, retail, and distribution sectors
∎ Proven Track Record: Experience in launching and scaling new food product categories or expanding market share in a competitive space.
∎ Strategic Leadership: Ability to create and implement growth strategies and lead teams to success.
∎ Negotiation & Relationship Management: Strong skills in B2B sales, deal-making, and account management.
∎ Results-Oriented & Analytical: Ability to track market trends, analyze data, and achieve sales targets.
∎
Responsibilities & Context:
∎ Market Development: Develop and execute a go-to-market strategy to establish Taste Bangladesh’s frozen French fries as a top-tier product.
∎ Sales & Distribution: Build and grow relationships with fast-food chains, restaurants, catering companies, wholesalers, and supermarkets to drive product sales.
∎ Brand & Product Strategy: Lead brand positioning, marketing campaigns, and product awareness initiatives.
∎ Business Development: Identify new sales opportunities, explore potential export markets, and develop strategic partnerships.
∎ Pricing & Promotion: Develop competitive pricing strategies and promotional plans to maximize market penetration.
∎ Customer Engagement: Work closely with chefs, restaurant owners, and food service buyers to demonstrate product quality and gain market share.
∎ Sales Team Management: Recruit, train, and manage a high-performing sales team to execute business objectives.
∎ Market Research & Insights: Stay updated on market trends, competitor strategies, and consumer preferences to refine sales and marketing approaches.
∎ About Taste Bangladesh: Taste Bangladesh is a new and ambitious food brand, dedicated to delivering high-quality, locally processed frozen food products. As part of our expansion, we are launching a premium frozen French fry line and are looking for a Head of Marketing & Sales to lead this exciting new category. This role will be instrumental in developing the market, building strategic partnerships, and positioning our product as a leading choice for restaurants, catering services, wholesalers, and supermarkets.
∎ Key Responsibilities:
∎ Market Development: Develop and execute a go-to-market strategy to establish Taste Bangladesh’s frozen French fries as a top-tier product.
∎ Sales & Distribution: Build and grow relationships with fast-food chains, restaurants, catering companies, wholesalers, and supermarkets to drive product sales.
∎ Brand & Product Strategy: Lead brand positioning, marketing campaigns, and product awareness initiatives.
∎ Business Development: Identify new sales opportunities, explore potential export markets, and develop strategic partnerships.
∎ Pricing & Promotion: Develop competitive pricing strategies and promotional plans to maximize market penetration.
∎ Customer Engagement: Work closely with chefs, restaurant owners, and food service buyers to demonstrate product quality and gain market share.
∎ Sales Team Management: Recruit, train, and manage a high-performing sales team to execute business objectives.
∎ Market Research & Insights: Stay updated on market trends, competitor strategies, and consumer preferences to refine sales and marketing approaches.
∎
∎
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Performance bonus, Insurance, Provident fund, Profit share
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
∎ Why Join Taste Bangladesh? Lead the launch of a new and exciting food brand in Bangladesh's fast-growing frozen food industry. Opportunity to build and shape the market for premium frozen French fries. Be part of a company focused on innovation, quality, and local production. Competitive salary and performance-based incentives.
Workplace:
∎ Work at office
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka
Job Highlights:
∎ Segment Creation required - Applicants from F&B industry will be given priority
Company Information:
∎ Planten Agro Limited
∎ House 43, Road 5, Sector 13
∎ www.plantenagro.com
∎ Planten Agro Ltd. is an agri-business initiative with headquarters in Dhaka, Bangladesh. We help farmers to change the way they grow crops. We promote innovation and invest in creating a more sustainable agriculture system that benefits farmers, businesses, and society while protecting nature. Planten brings agriculture innovation to farmers’ doorstep.
Core businesses –
• Promote high-yielding, climate-resilient, and affordable seeds.
• Connect farmers with upstream and downstream market actors to improve business practices (business volume and fair prices).
• Provide commercially viable agriculture technology solutions to the challenges in the agriculture sector.
Address::
∎ House 43, Road 5, Sector 13
∎ www.plantenagro.com
∎ Planten Agro Ltd. is an agri-business initiative with headquarters in Dhaka, Bangladesh. We help farmers to change the way they grow crops. We promote innovation and invest in creating a more sustainable agriculture system that benefits farmers, businesses, and society while protecting nature. Planten brings agriculture innovation to farmers’ doorstep. Core businesses –• Promote high-yielding, climate-resilient, and affordable seeds.• Connect farmers with upstream and downstream market actors to improve business practices (business volume and fair prices).• Provide commercially viable agriculture technology solutions to the challenges in the agriculture sector.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 30 Apr 2025
Category: Marketing/Sales
