Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Otithee Limited

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 2 years

• Bachelor’s degree in Marketing, Business, Communications or a related field.

• At least 2 years

• 2+ years of experience in digital marketing or a similar role.

• Certifications in Google Ads, Facebook Blueprint (preferred).

Technical Skills:

• Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager and LinkedIn Ads.

• Strong understanding of SEO principles, keyword research and backlink strategies.

• Experience with analytics tools like Google Analytics, SEMrush or Ahrefs.

• Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.

• Familiarity with content management systems (CMS) like WordPress.

• Basic graphic design skills using tools like Canva or Adobe Creative Suite are a plus.

Soft Skills:

• Strong analytical and problem-solving skills.

• Excellent written and verbal communication.

• Creativity and the ability to think outside the box.

• Organizational and time-management skills to handle multiple projects.

• Team player with a collaborative mindset.

Position Overview:

We are seeking a creative and results-driven Digital Marketing Specialist to join our team at Otithee.com. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products and services across various digital platforms. This role requires expertise in digital marketing tools, analytics, and strategies to drive growth and engagement.

Key Responsibilities:

• Develop and execute digital marketing strategies to meet organizational goals.

• Plan, manage, and optimize digital campaigns across multiple channels, including search engines, social media, email and Google display advertising.

• Perform SEO and SEM tasks to improve website visibility and traffic.

• Create, curate and manage engaging content for websites, blogs and social media platforms.

• Analyze campaign performance using tools like Google Analytics and provide actionable insights to improve ROI.

• Manage social media accounts, including content scheduling, audience engagement and monitoring trends.

• Conduct market research to identify new opportunities and target audiences.

• Collaborate with graphic designers, content creators, and other team members to ensure cohesive campaigns.

• Stay up-to-date with the latest trends and best practices in digital marketing.

• Monitor and manage budgets for digital campaigns, ensuring efficient use of resources.

• Salary Review: Yearly
• Festival Bonus: 2

• Competitive Salary based on experience