Digital Marketing Officer/Executive

Job Description

Title: Digital Marketing Officer/Executive

Company Name: BGIFT Institute of Science & Technology

Vacancy: --

Age: At least 25 years

Job Location: Dhaka (Uttara), Gazipur (Gazipur Sadar)

Salary: Tk. 40000 - 70000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): University, Training Institutes, Immigration and Education Consultancy Service

Published: 2025-01-31

Application Deadline: 2025-03-01

Education:

• Bachelor/Honors
• Masters
• Doctoral

• Relevant qualification

• Experience will get prefer

Requirements:

• At least 5 years
• The applicants should have experience in the following business area(s): University, Training Institutes, Immigration and Education Consultancy Service

Skills Required: Communication and collaboration,Digital Content Development,Digital Marketing (Social Media Marketing),digital marketing seo lead generation,Email Marketing,Marketing analytics,Promotion and Branding,SEM,Strategic Planning

Additional Requirements:

• Age At least 25 years

Responsibilities & Context:

We need an expert of Digital Marketing for an education consultant, responsibilities as per below:

1. Strategic Planning

Develop and execute digital marketing strategies to promote educational programs and services.

Analyze market trends and competitor activities to identify opportunities.

Create targeted campaigns to attract students from specific demographics or regions.

2. Content Creation and Management

Design and manage engaging content for various platforms, including websites, blogs, social media, and email campaigns.

Ensure content aligns with the brand's tone, goals, and values.

Collaborate with content creators to develop videos, infographics, and testimonials.

3. Social Media Management

Maintain a strong presence on platforms like Facebook, Instagram, LinkedIn, and YouTube.

Create and schedule posts, stories, and ads to drive engagement and lead generation.

Respond to comments and inquiries promptly, ensuring positive interactions with potential students.

4. Lead Generation and Conversion

Implement strategies to generate qualified leads through digital channels.

Optimize landing pages and conversion funnels to increase sign-ups and inquiries.

Track and analyze the performance of lead generation campaigns.

5. SEO and SEM

Optimize website content for search engines to improve organic visibility and ranking.

Plan and execute paid ad campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

Conduct keyword research to target relevant search terms.

6. Analytics and Reporting

Monitor and report on campaign performance using tools like Google Analytics, Facebook Insights, and CRM systems.

Provide insights and recommendations to improve ROI.

Use data to refine and optimize future campaigns.

7. Email Marketing

Plan and execute email campaigns to nurture leads and communicate with existing clients.

Segment email lists to deliver personalized messages.

Analyze open rates, click-through rates, and conversions to improve performance.

8. Collaboration with Teams

Work closely with admissions, counselors, and academic teams to align marketing efforts with enrollment goals.

Provide training or insights to team members on using digital tools effectively.

9. Event Promotion

Promote webinars, open days, and other events to attract prospective students.

Use digital channels to maximize attendance and participation.

10. Staying Updated

Keep up with the latest digital marketing trends and tools.

Adapt strategies to leverage new platforms and technologies effectively.

This role demands creativity, analytical thinking, and a deep understanding of the education sector to create impactful digital campaigns.

Job Other Benifits:

• Salary Review: Yearly
• Festival Bonus: 2

• Negotiable (based on qualification)

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Education/Training