Experience
- 4 to 8 years
- The applicants should have experience in the following business area(s): Financial Technology (Fintech) Startup
Requirements
- 4 to 8 years
- The applicants should have experience in the following business area(s): Financial Technology (Fintech) Startup
Additional Requirements
- Age 28 to 35 years
Requirements:
- 4–8 years of experience in merchant sales, SME sales, B2B acquisition, or field sales; experience in MFS, fintech, FMCG, telecom, or retail solutions is a plus.
- Strong track record of building or scaling a merchant/retail network.
- Strong leadership skills with the ability to motivate and guide field teams.
- Good negotiation, communication, and relationship-building abilities.
- Comfort with dashboards, reporting tools, and data-driven decision-making.
- Willingness to travel frequently within the assigned region.
Key Attributes:
- Energetic, persuasive, and disciplined.
- Hands-on executor who enjoys field work.
- Strong ownership mindset with a drive to deliver results.
- Good judgment and the ability to solve problems on the spot.
Responsibilities & Context
The Digital Marketing Manager will be responsible for developing, executing, and optimizing the digital media strategy for a fintech brand, driving brand awareness, customer acquisition, app adoption, transaction growth, and engagement across digital channels. The role requires a strong understanding of digital marketing, fintech customer journeys, and data-driven campaign management.
Key Responsibilities
Digital Media Strategy
Develop annual, quarterly, and monthly digital media plans aligned with brand and business objectives.
Manage media strategy across Facebook, Instagram, YouTube, Google, TikTok, and other relevant platforms.
Identify audience segments, media opportunities, and emerging digital trends.
Performance Marketing & Customer Acquisition
Plan and optimize campaigns for app downloads, registrations, KYC completion, first transactions, merchant acquisition, and user retention.
Manage performance marketing budgets and optimize CAC, CPI, CPA, ROAS, and conversion rates.
Implement retargeting, lookalike audiences, and conversion funnel optimization.
App & Digital Growth
Collaborate with product, technology, and CRM teams to improve the digital customer journey.
Drive app adoption and engagement through acquisition campaigns, push notifications, and digital promotional initiatives.
Support landing page, app store listing, tracking, and conversion optimization.
Content & Creative Management
Develop digital content calendars and campaign briefs.
Coordinate with creative agencies, content creators, and internal teams for social media assets, videos, motion graphics, and digital advertisements.
Ensure consistent brand identity, tone of voice, and messaging across all digital touchpoints.
Fintech Compliance & Brand Safety
Ensure digital campaigns comply with applicable Bangladesh Bank PSP/MFS regulations, approved internal policies, and advertising guidelines.
Coordinate with compliance and legal teams for campaign review and approval.
Maintain accuracy and transparency in financial product claims, fees, offers, and customer communications.
Analytics & Reporting
Monitor campaign performance, customer acquisition, engagement, and conversion metrics.
Prepare weekly and monthly digital media performance reports.
Conduct A/B testing and provide actionable insights for budget allocation and campaign improvement.