Experience
- 5 to 8 years
- The applicants should have experience in the following business area(s): Financial Technology (Fintech) Startup
Requirements
- 5 to 8 years
- The applicants should have experience in the following business area(s): Financial Technology (Fintech) Startup
Additional Requirements
- Age 28 to 38 years
Responsibilities & Context
The Digital Marketing Manager will be responsible for developing, executing, and optimizing the digital media strategy for a fintech brand, driving brand awareness, customer acquisition, app adoption, transaction growth, and engagement across digital channels. The role requires a strong understanding of digital marketing, fintech customer journeys, and data-driven campaign management.
Key Responsibilities
Digital Media Strategy
Develop annual, quarterly, and monthly digital media plans aligned with brand and business objectives.
Manage media strategy across Facebook, Instagram, YouTube, Google, TikTok, and other relevant platforms.
Identify audience segments, media opportunities, and emerging digital trends.
Performance Marketing & Customer Acquisition
Plan and optimize campaigns for app downloads, registrations, KYC completion, first transactions, merchant acquisition, and user retention.
Manage performance marketing budgets and optimize CAC, CPI, CPA, ROAS, and conversion rates.
Implement retargeting, lookalike audiences, and conversion funnel optimization.
App & Digital Growth
Collaborate with product, technology, and CRM teams to improve the digital customer journey.
Drive app adoption and engagement through acquisition campaigns, push notifications, and digital promotional initiatives.
Support landing page, app store listing, tracking, and conversion optimization.
Content & Creative Management
Develop digital content calendars and campaign briefs.
Coordinate with creative agencies, content creators, and internal teams for social media assets, videos, motion graphics, and digital advertisements.
Ensure consistent brand identity, tone of voice, and messaging across all digital touchpoints.
Fintech Compliance & Brand Safety
Ensure digital campaigns comply with applicable Bangladesh Bank PSP/MFS regulations, approved internal policies, and advertising guidelines.
Coordinate with compliance and legal teams for campaign review and approval.
Maintain accuracy and transparency in financial product claims, fees, offers, and customer communications.
Analytics & Reporting
Monitor campaign performance, customer acquisition, engagement, and conversion metrics.
Prepare weekly and monthly digital media performance reports.
Conduct A/B testing and provide actionable insights for budget allocation and campaign improvement.
Educational Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
Professional certifications in Google Ads, Meta advertising, analytics, or performance marketing are an advantage.
Experience
5–8 years of relevant experience in digital marketing, media planning, or performance marketing.
Experience in fintech, banking, MFS, payment services, e-commerce, or technology-driven businesses is preferred.
Proven experience managing digital media budgets and multi-channel campaigns.
Required Skills & Competencies
Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics 4, and conversion tracking.
Understanding of app attribution tools such as AppsFlyer or Adjust.
Experience with SEO, SEM, social media management, and digital content strategy.
Strong analytical, communication, negotiation, and agency management skills.
Knowledge of customer acquisition funnels and digital financial services.
Ability to work cross-functionally with product, technology, compliance, finance, and creative teams.