Digital Marketing & Graphics Designer

Job Description

Title: Digital Marketing & Graphics Designer

Company Name: Expose Furniture

Vacancy: --

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Furniture

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Furniture

• Age At least 25 years

• Proven experience in digital marketing, graphic design and Animation, preferably within the furniture industry.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe After Effects, Adobe Premiere Pro) and other design tools.

• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.

• Excellent communication skills and the ability to work collaboratively with different teams.

• Creative thinking with a keen eye for detail and aesthetics.

Position Overview:

The Digital Marketing & Graphics Designer will be responsible for developing and executing digital marketing strategies while creating visually compelling graphics that align with the brand identity of our furniture company. This role requires a blend of creative and analytical skills to drive online presence, enhance brand visibility, and engage our target audience.

Key Responsibilities:

Digital Marketing Strategy & Execution:

• Develop, implement, and manage digital marketing campaigns across various platforms, including social media, email marketing, SEO, and PPC.
• Monitor and analyze the performance of digital campaigns, using data-driven insights to optimize strategies and achieve KPIs.
• Develop & Manage the company’s social media profiles, creating engaging content that resonates with our audience and promotes our furniture products.
• Collaborate with the sales and marketing teams to align digital marketing efforts with overall business goals.

Content Creation & Graphic Design:

• Design and produce high-quality graphics, Animation, Video Editing, including banners, brochures, social media posts, website visuals, and email templates that reflect the brand’s aesthetic.
• Create visually appealing and informative product images, videos, and infographics to enhance the customer experience on digital platforms.
• Work closely with the product development and marketing teams to ensure that all visual content is consistent with the company’s branding and marketing messages.

Website Management & SEO:

• Update and maintain the company website, ensuring that content is fresh, engaging, and optimized for search engines.
• Perform regular website audits to identify opportunities for improvement in user experience, navigation, and SEO performance.
• Collaborate with the web development team to implement necessary updates and improvements.

Branding & Identity:

• Ensure consistency in the company’s visual identity across all digital and print materials.
• Develop and maintain brand guidelines to be followed by all departments when creating marketing materials.
• Assist in creating promotional materials for offline channels, such as catalogs, brochures, and print ads.

Analytics & Reporting:

• Track and report on key metrics related to digital marketing performance, website traffic, social media engagement, and conversion rates.
• Provide insights and recommendations based on data analysis to improve future marketing strategies and campaigns.

Collaboration & Communication:

• Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.
• Present creative concepts and campaign results to stakeholders, incorporating feedback to refine future projects.