Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: City Holidays

Vacancy: --

Age: At least 24 years

Job Location: Sylhet (Sylhet Sadar)

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Travel Startup

• HSC
• Bachelor/Honors

• 1 to 2 years
• The applicants should have experience in the following business area(s): Travel Startup

• Age At least 24 years

• Strong understanding of Facebook Ads Manager and Business Manager tools.

• Knowledge of Audience Insights, Pixel tracking, and Conversion API.

• Experience with A/B testing, budget management, and ROI tracking.

• Familiarity with Google Analytics or similar web analytics tools.

• Understanding of SEO, SEM, and other digital marketing practices is a plus.

• Excellent analytical skills to interpret data and adjust strategies accordingly.

• Strong communication and collaboration skills.

• Plan, create, and manage effective Facebook advertising campaigns to drive traffic, generate leads, and improve brand visibility.

• Conduct audience research to identify key demographics, interests, and behaviors for targeted campaigns.

• Monitor and optimize Facebook ad performance, including A/B testing, audience segmentation, and creative adjustments.

• Analyze campaign data to generate insights and provide regular reports on performance metrics (CPC, CTR, ROAS, etc.).

• Collaborate with the content and creative teams to develop high-quality, engaging ad copy, images, and videos.

• Stay updated with the latest trends, features, and algorithm changes in Facebook Ads and the digital marketing landscape.

• Manage advertising budgets and track spending efficiency.

• Perform retargeting and remarketing strategies to increase conversion rates.