Digital Marketing Executive (Analytics, insights, SEO & PPC)
Job Description
Title: Digital Marketing Executive (Analytics, insights, SEO & PPC)
Company Name: AHZ Associates Ltd
Vacancy: 2
Job Location: Dhaka, Sylhet
Employment Status: Full-time
Educational Requirements:
∎ Masters in Information Systems Security (MISS)
∎ Graduate
∎ UK
∎ Training/Trade Course: Analytics, insights, SEO and PPC
Experience Requirements:
∎ At least 2 year(s)
Job Context:
∎ Looking for Digital Marketing Executive (Analytics, insights, SEO & PPC).
∎ Area of Experties: Analytics, insights, SEO and PPC :
∎ Outline of Post: AH&Z Associates is looking to recruit an experienced or non-experienced Digital Marketing Executive who have strong foundation to devise and implement the digital marketing strategy that is in line with the strategic objectives and traffic growth targets of the business. The Digital Marketing Executive will develop innovative ways to acquire new customers online, retain existing ones, drive customer engagement and explore new market.
∎ Person Specification: AH&Z Associates has developed the use of selection criteria to aid objective recruitment, in line with its Equality and Diversity Policy Statement. Candidates must address each of the essential criteria listed below in the supporting statement that accompanies their application form.
∎ Job Type: Permanent
∎ Location: Dhaka/ Sylhet.
∎ Start Date: ASAP
∎ Management Accountability: No
∎ Responsible To: Assistant Director Marketing.
Job Responsibilities:
∎ Working alongside the Assistant Director Marketing to plan, deliver and develop the digital marketing strategy to drive acquisition and brand awareness
∎ Integrating digital activity with traditional marketing plans
∎ Responsible for all digital marketing campaigns from strategy to inception
∎ Developing and managing digital marketing campaigns
∎ Development of digital activity for acquisition with a focus around Social Media, SEO, Paid Search, Content Planning, google, viber, WhatsApp, IMO and all other promotion and Web Usability
∎ Devising strategies to drive online traffic to the company website
∎ Maximising optimisation across digital channels to convert traffic
∎ Achieving lead generation targets across all channels
∎ Highly analytical to track and report on digital performance, with a focus on KPI and ROI
∎ Use web analytics and reports to inform website developments and make recommendations
∎ Tracking conversion rates and making improvements to the website
∎ Re-targeting
∎ Utilising a range of techniques including paid search, SEO and PPC
∎ Manage the email platform and all e-campaigns in support of marketing and sales efforts; including prospects, applicants, stakeholders and employers communications
∎ Text marketing
∎ Overseeing the social media strategy for the company
∎ Managing online brand and product campaigns to raise brand awareness
∎ Develop and integrate content marketing strategies
∎ Managing the redesign of the company websites where necessary
∎ To set up and manage content plans to create clear, engaging and accurate content that reflects the vision and mission of AH&Z Associates
∎ To ensure compliance with accessibility and legal frameworks
∎ Blogging
∎ Develop and manage the affiliate marketing strategy
∎ To set up content reviews with key stakeholders to plan and implement agree updates
∎ Improving the usability, design, content and conversion of the company websites
∎ Responsibility for planning and budgetary control of all digital marketing
∎ Evaluating customer research, market conditions and competitor data.
∎ Review new technologies and keep the company at the forefront of developments in digital marketing.
∎ To carry out any reasonable requests from the marketing and sales management, and wider group leadership team.
Additional Requirements:
∎ Age at least 25 years
∎ Both males and females are allowed to apply
∎ Minimum of 1-2 years Digital Marketing Experience.
∎ Experience managing PPC, SEO and Affiliate programmes.
∎ Strong understanding of current online marketing concepts, strategy and best practice.
∎ Hands on marketing approach
∎ Proven success within a similar role
∎ A creative communicator who is driven by success
∎ Ambitious and driven character
∎ Commercial understanding
∎ This job description is current at the date of issue. As and when the work of the new office develops or changes so the areas of responsibility may be subject to change and the job description will be reviewed. Such changes will in the first instance be made in consultation with the post holder.
Salary: Negotiable
Compensation & Other Benefits:
∎ Mobile bill, Pension policy, Performance bonus, Provident fund, Over time allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 1
Application Deadline: January 27, 2020
Company Information:
∎ AH&Z Associates Ltd
∎ Business : Overseas University representatives
Category: Media/Advertisement/Event Mgt.
Deadline Expired on 27th Jan 2020
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