Job Description
Title: Strategic Planner-BTL Operations (Senior Executive/Assistant Manager)
Company Name: Innovative Creation Ltd
Vacancy: Not specific
Job Location: Dhaka (Banani)
Employment Status: Full-time
Educational Requirements:
∎ Masters degree in any discipline
∎ Skills Required: Advertising Agency, BTL Marketing, Communication in English, Microsoft PowerPoint, team work coordination
Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s):
BTL Marketing, Client Service/ Marketing, Communication in English, Microsoft PowerPoint
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Event Management, Group of Companies, Multinational Companies
Job Responsibilities:
∎ Develop and implement strategic plans for all BTL marketing activities
∎ Identify and evaluate BTL marketing channels
∎ Create BTL marketing budgets which includes managing and optimizing the BTL marketing budget, ensuring efficient resource allocation for various BTL activities.
∎ Track and analyze the results of BTL marketing campaigns
∎ Prepare BTL marketing reports
∎ Stay up-to-date on the latest BTL marketing trends and best practices
∎ Segment the target audience and develop tailored BTL campaigns that resonate with each segment.
∎ Stay up-to-date with industry trends and emerging BTL marketing practices to incorporate innovative ideas into campaigns.
∎ Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
∎ Excellent project management skills with the ability to handle multiple campaigns simultaneously.
∎ Proficiency in using marketing analytics tools and software.
∎ Identify potential risks and issues related to BTL operations and proactively implement mitigation strategies.
∎ Prepare and present regular reports on BTL campaign performance, including KPIs and ROI.
∎ Manage the budget for BTL initiatives, ensuring efficient resource allocation and cost-effectiveness.
∎ Collaborate closely with several departments, such as Sales, Creative to guarantee a smooth and cohesive integration of BTL initiatives with the overarching marketing plan.
Additional Requirements:
∎ Age 25 to 35 years
∎ Both males and females are allowed to apply
∎ Strong strategic thinking, problem-solving, and analytical skills.
∎ Minimum 5 years of experience in BTL marketing, with a proven track record of developing and executing successful campaigns.
∎ Excellent leadership and team management skills.
∎ Proficiency in data analysis and interpretation.
∎ Exceptional communication and interpersonal skills.
∎ Proficient in Microsoft Office and marketing software/tools.
∎ Knowledge of the latest marketing trends and emerging technologies.
∎ Goal-oriented, with a commitment to achieving set targets and objectives.
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Weekly 2 holidays, Gratuity
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 28 Dec 2023
Company Information:
∎ 28 Nov 2023
∎ Innovative Creation Ltd
∎ Address : House 52 | Road 02 | Block L Banani | Dhaka
Category: Media/Advertisement/Event Mgt.
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