Sr. Executive / Assistant Manager (Digital Marketing)

Job Description

Title: Sr. Executive / Assistant Manager (Digital Marketing)

Company Name: Poisa Bazar Super Shop

Vacancy: --

Age: 25 to 40 years

Job Location: Dhaka (Khilkhet)

Salary: --

Experience:

• 3 to 5 years

• Bachelor/Honors, Diploma
• Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.

• 3 to 5 years

• Age 25 to 40 years
• Only Male

• At least 03 Years of Experience in core digital marketing.
• At least 02 Years of experience to lead a team.
• Experience with analytical and reporting tools, including, Google Analytics, and Data Studio.
• Deep knowledge of digital marketing across social, display, and programmatic platforms.
• Strong analytical and strategic thinking skills.
• Ability to make data-driven decisions.
• Excellent interpersonal and collaboration skills.
• Strong communication and presentation skills.
• Proficiency in Adobe Creative suite (Photoshop, Illustrator, InDesign).
• Expert in various reporting tool like Google Analytics, Data Studio, Tableau etc.
• Strong video editing skills (Premiere Pro, After Effects, or similar software).
• Great sense of graphics content creation to create Banners, Images, and Promotions which will be displayed on the Website, Social Media, and other display platforms.
• Strong understanding of design principles and best practices.
• Excellent visual communication skills.
• Experience with branding and marketing collateral creation (social media graphic design, banner design, presentations, etc.).
• Strong understanding of design principles, typography, color theory, and layout techniques.
• Ability to work independently and as part of a team.
• Excellent time management and organizational skills.
• Ability to lead and mentor junior designers, manage projects from concept to completion, and provide strategic design direction.

• Negotiate contacts and manage budgets for marketing projects and advertising.

• Create an execute digital marketing strategies to drive brand awareness, lead generation, and client management.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Develop and execute digital marketing strategies across multiple channels, including social media, email marketing, search engine marketing and display advertising.

• Boosting, SEO/SEM/PPC, Social Media and Web advert, Google Ranking of Any Website, E-mail Marketing.

• Manage social media campaigns across various platforms, including Facebook, Instagram, LinkedIn, Google Ads and YouTube.

• Use social media marketing tools (e.g., Hoot suite, Buffer, Meta Business Suite) to manage campaigns efficiently.

• Develop digital marketing strategies to enhance branding, implement digital marketing & sales plans, creative planning, and execution of all the digital marketing campaigns.

• Monitor and analyze website and campaign performance using analytics tools to identify opportunities for improvement and optimize conversion rates.

• Manage social media accounts, including content creation, posting, and community management.

• Manage Relationship with External Agencies, Suppliers and Media Partners.

• Develop press releases and maintain media relations to enhance brand reputation.

• Identify sponsorship and partnership opportunities to increase brand exposure. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Boost SEO/SEM efforts for better visibility and organic growth.

• Create targeted content for websites, social media, and email campaigns.

• Analyze performance metrics and recommend improvements.

• Collaborate with the design team for impactful online content.

• Stay updated on digital trends to implement cutting-edge strategies.

• Enhance the brand’s online presence and identity.

Planning:

• Design, schedule, and execute the Marketing activities (Event & Activation, Digital) as per the Marketing plan agreed upon with the brands.

• Design the launch plan presentation for the brands & present to management for approval.

• Collaborate & contribute with the team in Content Creation Planning.

• Guide Team to ensure effective engaging content & flawless execution.

Events & Activation:

• Develop customer's engagement strategies in outlet and execute effectively.

• Bringing alive the spirit of the brand through 360-degree events, sponsorships, activations etc.

• Prepare quarterly/ half yearly/ yearly Event calendar, proposal and budget in coordination with brand and digital team.

• Guide team to manage and implement launch events like selection of the venue, production of the set-up, monitoring of the budget, guests list and PR releases to editors for the main launches.

Outlet Branding:

• Ensure for Effective branding activation (Bill board, signage etc.) as per the different location.

Digital Marketing:

• Lead & guide Digital team to set objectives, goals and strategies for season's campaign & communication.

• Ensure & review effective digital ROI report of each campaign and season & submit to management.

CRM:

• Ensure, guide & assist Team members for proper customer database & develop new strategies to increase the base.

• Implement customer engagement strategies by collaboration of cross functional teams like Sales.

• Ensure dynamic reporting by analyzing customer data, support & service & present management time to time along with way forward plan.

PR:

• Formulate PR plans & strategies.

• Enhance Brand's voice & presence through online & offline Channels.

• Build strategic relationships and partner with key industry players, agencies and vendors.

• Ensure Effective PR management with latest PR trends & best practice.

• Coordinate and negotiate with the magazines to get PR coverage including Ads and advertorial.

Budget Management:

• Prepare marketing budget on a quarterly and annual basis and allocate funds effectively.

• Guide concern Team to ensure effective utilization of budget.

• Dept. Budget/Expense report generate monthly & forecast future utilization effectively.

• Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities.

Dynamic Report:

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Review seasonal, monthly and campaign based digital performance reports of all Channels and submit to management with future suggestions.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2

Others benefit as per company policy.