Sr. Digital Marketing Executive

Job Description

Title: Sr. Digital Marketing Executive

Company Name: China Bangladesh Import Hub

Vacancy: 3

Age: 25 to 40 years

Job Location: Dhaka (Uttara Sector 5)

Salary: Negotiable

Experience:

• 4 to 8 years
• The applicants should have experience in the following business area(s): Wholesale, Trading or Export/Import, Cosmetics/Toiletries/Personal Care, Electronic Equipment/Home Appliances

• Bachelor/Honors
• Masters

• 4 to 8 years
• The applicants should have experience in the following business area(s): Wholesale, Trading or Export/Import, Cosmetics/Toiletries/Personal Care, Electronic Equipment/Home Appliances

• Age 25 to 40 years
• Only Male

Digital Strategy & Planning

• Develop and implement result-driven digital marketing strategies aligned with business goals.
• Plan and manage marketing campaigns across multiple digital channels (Google, Facebook, Instagram, YouTube, LinkedIn, etc.).
• Analyse market trends and competitor activities to identify new opportunities.

Performance Marketing

• Manage paid ad campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to ensure maximum ROI.
• Optimize CPC, CTR, conversion rate, and cost per acquisition (CPA).
• Monitor and adjust campaigns daily based on performance data.

SEO & Content Marketing

• Oversee on-page and off-page SEO strategies to improve organic ranking and website traffic.
• Plan and supervise content creation for blogs, social media, and ad copies.
• Conduct keyword research and competitor analysis.

Social Media Management

• Develop and execute social media marketing plans to build brand awareness and engagement.
• Manage posting schedules, audience interactions, and community building.
• Analyze engagement metrics and optimize content performance.

Email & CRM Marketing

• Plan and execute email marketing campaigns and customer retention programmes.
• Segment audiences and track open, click, and conversion rates.

Analytics & Reporting

• Track, measure, and report campaign performance using tools like Google Analytics, Facebook Insights, and Data Studio.
• Provide insights and recommendations for improvement based on data-driven analysis.

Team Collaboration & Leadership

• Work closely with the creative, design, and sales teams to align marketing efforts.
• Guide and mentor junior digital marketers or interns.
• Coordinate with vendors, agencies, and influencers when necessary.

Branding & Communication

• Ensure consistent brand messaging across all online platforms.
• Manage online reputation and respond to customer queries or feedback.

Innovation & Optimization

• Stay updated on the latest digital marketing trends, tools, and algorithm changes.
• Experiment with new channels, formats, and growth strategies.

• Mobile bill,Performance bonus,Provident fund
• Salary Review: Yearly
• Festival Bonus: 2