SEO and Digital Marketing Specialist

Job Description

Title: SEO and Digital Marketing Specialist

Company Name: Goldsands Group

Vacancy: 4

Age: 20 to 27 years

Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:
∎ 2 to 5 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Software Company, Development Agency, Multinational Companies, Hotel, Direct Selling/Marketing Service Company, Real Estate, Group of Companies, Resort, E-commerce

Published: 15 Apr 2025

Education:
∎ Bachelor in Engineering (BEngg) in Computer Science & Engineering, Diploma in Engineering in Computer Science & Engineering

Requirements:

Additional Requirements:
∎ Age 20 to 27 years

Responsibilities & Context:
∎ Conduct advanced keyword research and content optimization using leading SEO techniques.
∎ Plan and execute on-page and off-page SEO strategies to improve search visibility, ranking, and organic traffic.
∎ Develop and implement result’s-driven social media marketing strategies across Facebook, Instagram, WhatsApp, TikTok, LinkedIn, and other relevant platforms.
∎ Manage and optimize paid ad campaigns on Meta Ads Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Ads for lead generation and brand awareness.
∎ Work closely with our graphics and motion design team to create engaging and high-converting content.
∎ Write and schedule daily social media posts with creative, impactful, and audience-relevant captions, especially tailored for the real estate market.
∎ Execute technical SEO tasks, including backlink building, meta tag optimization, site audits, broken link fixes, and improving overall site health for search engines.
∎ Run Google Ads campaigns (Search, Display, YouTube, and Performance Max) for maximum ROI.
∎ Utilize AI tools like ChatGPT and other generative AI platforms to improve content writing, speed up ideation, and maintain a consistent brand voice across platforms.
∎ Leverage SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data-driven insights and strategy improvements.
∎ Stay updated with the latest real estate marketing trends, social media algorithms, and advertising policies.Requirements:
∎ Minimum 2-5 years of experience in digital and social media marketing, preferably in real estate, property development, or high-value product industries.
∎ Expert-level knowledge of Meta Ads Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Paid Ads.
∎ Proven track record in managing paid campaigns on Meta Ads Manager (Facebook & Instagram Ads), Google Ads, and LinkedIn Ads.
∎ Deep understanding of SEO, keyword strategies, and content structure optimization.
∎ Expertise in Google marketing platforms: Google Ads, Google Analytics, Google Tag Manager, Google Search Console.
∎ Strong analytical skills with experience in social media insights, Google Ads reporting, and LinkedIn Ads performance tracking.
∎ Excellent copywriting skills for creating compelling captions, ad copies, and campaign content.
∎ Experience working with graphic and motion designers to develop engaging content.
∎ Familiarity with AI tools like ChatGPT, Jasper, Copy.ai, etc., to enhance content strategy and organic reach.
∎ Job Description:
∎ Goldsands Group, a leading real estate developer, is looking for a highly skilled and experienced Social Media & Digital Marketing Manager to manage and grow our online presence across multiple platforms. The ideal candidate must have strong expertise in Meta Ads Manager (Facebook Marketing), Google Ads, LinkedIn Ads, SEO, and AI-enhanced content marketing, with a proven track record in real estate marketing.

∎ Key Responsibilities:
∎ Conduct advanced keyword research and content optimization using leading SEO techniques.
∎ Plan and execute on-page and off-page SEO strategies to improve search visibility, ranking, and organic traffic.
∎ Develop and implement result’s-driven social media marketing strategies across Facebook, Instagram, WhatsApp, TikTok, LinkedIn, and other relevant platforms.
∎ Manage and optimize paid ad campaigns on Meta Ads Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Ads for lead generation and brand awareness.
∎ Work closely with our graphics and motion design team to create engaging and high-converting content.
∎ Write and schedule daily social media posts with creative, impactful, and audience-relevant captions, especially tailored for the real estate market.
∎ Execute technical SEO tasks, including backlink building, meta tag optimization, site audits, broken link fixes, and improving overall site health for search engines.
∎ Run Google Ads campaigns (Search, Display, YouTube, and Performance Max) for maximum ROI.
∎ Utilize AI tools like ChatGPT and other generative AI platforms to improve content writing, speed up ideation, and maintain a consistent brand voice across platforms.
∎ Leverage SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data-driven insights and strategy improvements.
∎ Stay updated with the latest real estate marketing trends, social media algorithms, and advertising policies.

∎ Requirements:
∎ Minimum 2-5 years of experience in digital and social media marketing, preferably in real estate, property development, or high-value product industries.
∎ Expert-level knowledge of Meta Ads Manager (Facebook & Instagram Ads), Google Ads (Search, Display, YouTube, Performance Max), and LinkedIn Paid Ads.
∎ Proven track record in managing paid campaigns on Meta Ads Manager (Facebook & Instagram Ads), Google Ads, and LinkedIn Ads.
∎ Deep understanding of SEO, keyword strategies, and content structure optimization.
∎ Expertise in Google marketing platforms: Google Ads, Google Analytics, Google Tag Manager, Google Search Console.
∎ Strong analytical skills with experience in social media insights, Google Ads reporting, and LinkedIn Ads performance tracking.
∎ Excellent copywriting skills for creating compelling captions, ad copies, and campaign content.
∎ Experience working with graphic and motion designers to develop engaging content.
∎ Familiarity with AI tools like ChatGPT, Jasper, Copy.ai, etc., to enhance content strategy and organic reach.


Skills & Expertise:

Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (GULSHAN 1)

Company Information:
∎ Goldsands Group
∎ 47, Nassa Heights, Gulshan South Avenue, Gulshan -1, Dhaka.
www.goldsandsgroup.com
∎ Goldsands Hotels and Resorts Ltd is one of the premier hotel development and investment companies in Bangladesh maintaining a laser focus on quality and process in every facet of development. Driven by a relentless desire to streamline and advance, we lead our partners and investors toward a future of profit and growth. Our ambition is to build and develop world class hotels and suites at Coxsbazar which is the longest beach in the world also other tourism sector. The unique features of our project ensure investors a sound and valuable venture providing substantial profit sharing. Our objective is to provide real hospitality and flourish our tourism industry. Furthermore to produce value and unparalleled results for our owners by creating products that fulfills individual customer expectations. Our experts accompany every step of the development process from the initial idea of investing in a hotel to its grand opening and ensure that an economically viable and successful hotel is created. Our investors benefit from the comprehensive know-how and expertise of Goldsands Hotels and Resorts Ltd, tried-and-tested efficient processes and the excellent business results our hotels achieve. Goldsands Hotels and Resorts Ltd. is market leader in tourism and high-end real estate at Coxs Bazaar. Each project are executing with meticulous detail and tremendous precision by our dynamic design team. Our consultants are handpicked from the very best in this sector. Within short period of time Goldsands Hotels & Resorts Ltd. acquired outstanding reputation by creating the best hotels with world renowned international Hotel chains at Coxs Bazar, Kuakata & other tourism sector.

Address::
∎ 47, Nassa Heights, Gulshan South Avenue, Gulshan -1, Dhaka.
∎ www.goldsandsgroup.com
∎ Goldsands Hotels and Resorts Ltd is one of the premier hotel development and investment companies in Bangladesh maintaining a laser focus on quality and process in every facet of development. Driven by a relentless desire to streamline and advance, we lead our partners and investors toward a future of profit and growth. Our ambition is to build and develop world class hotels and suites at Coxsbazar which is the longest beach in the world also other tourism sector. The unique features of our project ensure investors a sound and valuable venture providing substantial profit sharing. Our objective is to provide real hospitality and flourish our tourism industry. Furthermore to produce value and unparalleled results for our owners by creating products that fulfills individual customer expectations. Our experts accompany every step of the development process from the initial idea of investing in a hotel to its grand opening and ensure that an economically viable and successful hotel is created. Our investors benefit from the comprehensive know-how and expertise of Goldsands Hotels and Resorts Ltd, tried-and-tested efficient processes and the excellent business results our hotels achieve. Goldsands Hotels and Resorts Ltd. is market leader in tourism and high-end real estate at Coxs Bazaar. Each project are executing with meticulous detail and tremendous precision by our dynamic design team. Our consultants are handpicked from the very best in this sector. Within short period of time Goldsands Hotels & Resorts Ltd. acquired outstanding reputation by creating the best hotels with world renowned international Hotel chains at Coxs Bazar, Kuakata & other tourism sector.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 30 Apr 2025

Category: Media/Advertisement/Event Mgt.

Interested By University

University Percentage (%)
National University 6.16%
Daffodil International University (DIU) 4.79%
3.08%
University of Dhaka 2.40%
Sonargaon University 2.05%
Jagannath University 1.71%
North South University 1.71%
BRAC University 1.37%
American International University Bangladesh (AIUB) 1.37%
City University 1.37%

Interested By Age Range

Age Range Percentage (%)
20-30 71.23%
31-35 20.21%
36-40 4.45%
40+ 1.37%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 16.78%
20K-30K 32.53%
30K-40K 19.18%
40K-50K 13.70%
50K+ 17.81%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 18.84%
0.1 - 1 years 7.88%
1.1 - 3 years 21.23%
3.1 - 5 years 21.23%
5+ years 30.82%

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