Marketing Officer
Job Description
Title: Marketing Officer
Company Name: Qualitas Healthcare Bangladesh Limited
Vacancy: 3
Job Location: Dhaka (Banani)
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA), Bachelor of Business Administration (BBA) in Marketing
∎ PGD in Marketing and Brand Management
∎ Diploma in sales
∎ BRAC University,North South University,American International University Bangladesh,Bangladesh University of Professionals,University of Dhaka students will get preference
Experience Requirements:
∎ 3 to 7 year(s)
∎ The applicants should have experience in the following area(s):
Area/ Territory Marketing, Client Relationship Management, Corporate Marketing, Customer relationship, Dealer or Corporate client development and Management, Relationship Marketing, Sales Marketing
∎ The applicants should have experience in the following business area(s):
Hospital, Diagnostic Centre, Clinic
Job Context:
∎ As a Marketing Officer, your job context involves overseeing and implementing marketing strategies to promote a company`s products or services. You work in a dynamic and competitive business environment where your primary goal is to drive customer acquisition, retention, and revenue growth.
∎ Your role requires collaborating with cross-functional teams, including product development, sales, and creative departments, to develop and execute marketing campaigns. You analyze market trends, conduct customer research, and identify target audiences to develop effective marketing plans.
∎ Your responsibilities also include managing the marketing budget, monitoring campaign performance, and tracking key metrics to measure the effectiveness of your strategies. You stay updated on industry trends and competitors to identify opportunities for innovation and differentiation.
Job Responsibilities:
∎ You develop and execute the company's marketing strategies and long-term plans to achieve business goals and objectives. This includes identifying target markets, analyzing consumer trends, and aligning marketing efforts with overall corporate strategy.
∎ You ensure consistent brand messaging and positioning across all marketing channels and touchpoints. You oversee brand development, brand guidelines, and brand equity management to maintain a strong and cohesive brand identity.
∎ You manage the marketing budget and allocate resources effectively to maximize return on investment. This involves prioritizing marketing initiatives, evaluating cost-effectiveness, and monitoring expenditures to optimize marketing spend.
∎ You conduct market research to identify customer needs, preferences, and market trends. You analyze market data, competitor strategies, and consumer insights to drive informed decision-making and adapt marketing strategies accordingly.
∎ You collaborate with other departments, such as sales, product development, and finance, to ensure marketing initiatives are aligned with overall company objectives. You work closely with senior executives to communicate marketing strategies and obtain implementation support.
∎ You establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives. You analyze data and generate reports to evaluate marketing performance, identify areas for improvement, and make data-driven recommendations.
∎ You ensure marketing activities adhere to legal and ethical standards. You stay updated on industry regulations, consumer privacy laws, and advertising guidelines to maintain compliance and mitigate risks associated with marketing practices.
∎ You lead and manage a team of marketing professionals, providing guidance, mentorship, and performance evaluations. You foster a collaborative and creative work environment, encouraging innovation and professional growth within the marketing department.
∎ You build and maintain relationships with external partners, agencies, vendors, and media outlets to support marketing initiatives, negotiate contracts, and leverage industry connections.
∎ Marketing Officers collaborate closely with other teams within the organization, such as sales, product management, and design, to align marketing activities with overall business objectives. This collaboration ensures a cohesive and integrated approach to marketing.
∎ Marketing Officers often provide support for marketing events, such as trade shows, conferences, or product launches. This can involve coordinating logistics, managing promotional materials, and assisting with event planning and execution.
∎ Staying updated with the latest marketing trends, emerging technologies, and industry best practices is important for Marketing Officers. This ensures they can leverage new opportunities and adapt marketing strategies accordingly.
∎ Marketing Officers often contribute to the creation of marketing content. This can include writing and editing copy for various marketing materials such as websites, blogs, social media posts, email newsletters, brochures, and advertisements.
∎ In today's digital age, many Marketing Officers are heavily involved in digital marketing activities. This may involve managing social media accounts, overseeing email marketing campaigns, optimizing website content, and leveraging digital advertising channels.
∎ Overall, as a Marketing Corporate Officer, your responsibilities encompass strategic planning, brand management, budgeting, market analysis, cross-functional collaboration, performance tracking, compliance, leadership, and external relationship management. Your role involves shaping and executing the marketing direction of the entire organization to drive growth and ensure a strong market position.
Additional Requirements:
∎ Age 28 to 40 years
∎ Both males and females are allowed to apply
Salary: Tk. 60000 - 100000 (Monthly)
Compensation & Other Benefits:
∎ Salary review and other facilities depend on discussion
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 14 Aug 2023
Company Information:
∎ 15 Jul 2023
∎ Qualitas Healthcare Bangladesh Limited
∎ Address : 48 (4th Floor), Block -F, Road-11, Banani, Dhaka-1213
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 14th Aug 2023
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