Marketing & Business Development Executive

Job Description

Title: Marketing & Business Development Executive

Company Name: Apon Healthcare

Vacancy: 10

Age: 25 to 45 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Pharmaceutical/Medicine Companies, Diagnostic Centre, Healthcare Startup

• Bachelor’s degree in Pharmacy will get preferred.
• Alternatively, MBA/PGD in Business Administration / Healthcare Management / Life Sciences / Biology / Medical Laboratory Technology (MLT) or any related field also may apply.
• Training or certification in sales, medical marketing, or healthcare communication.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Pharmaceutical/Medicine Companies, Diagnostic Centre, Healthcare Startup

• Age 25 to 45 years

Skills & Competencies

• Strong communication and interpersonal skills.
• Field marketing and sales experience (preferably in healthcare).
• Ability to build and maintain professional relationships.
• Knowledge of diagnostic tests and healthcare services (added advantage).
• Customer-focused attitude with problem-solving skills.
• Basic computer skills (MS Office, CRM tools).
• Willingness to travel for doctor visits and client meetings.

Experience

• 3-5 years of experience in healthcare marketing, diagnostic sales, or pharmaceutical field preferred.
• Freshers with strong communication skills may also be considered.

Job Summary

The Marketing & Business Development Executive is responsible for promoting diagnostic services, building strong relationships with doctors and healthcare partners, and generating sales for international health check-up packages. The role involves field visits, client engagement, and strategic marketing activities to increase patient referrals and overall business growth.

Key Responsibilities

1. Doctor & Clinic Relationship Management

• Conduct regular visits to doctors, clinics, and hospitals to promote diagnostic services.
• Develop and maintain strong professional relationships with referring physicians.
• Provide updated service information, brochures, and promotional materials.
• Address doctor queries, coordinate appointments, and ensure smooth service delivery for referred patients.

2. Marketing & Promotion

• Plan and execute local marketing campaigns to increase brand visibility.
• Organize health awareness programs, medical camps, and community outreach events.
• Promote diagnostic packages, seasonal offers, and wellness services.
• Use digital and offline marketing strategies to generate leads.

3. Sales of Overseas Health Check-Up Packages

• Market and sell international health check-up packages to potential clients.
• Educate customers on benefits, package inclusions, and travel procedures.
• Coordinate with overseas hospitals and partner organizations.
• Ensure proper documentation and customer support throughout the process.

4. Business Development

• Identify new business opportunities and corporate tie-ups.
• Conduct market research to analyze competition and consumer needs.
• Prepare monthly sales reports, forecasts, and performance analyses.

5. Customer Service Coordination

• Ensure excellent patient experience from inquiry to report delivery.
• Follow up with clients for feedback and service improvement.
• Support walk-in patients with information about health check packages.