Manager, Digital Marketing

Job Description

Title: Manager, Digital Marketing

Company Name: Woori Bank

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's or Master's degree in marketing or related field
∎ Any degree or diploma in Graphic arts, Design, Communications, Fine Arts will have added advantage

Experience Requirements:
∎ 6 to 10 year(s)

Job Context:
∎ Being one of the largest commercial bank of Korea, Woori Bank started its operation in Bangladesh in 1996. During last 25 years in Bangladesh, the Bank expanded its network with 07 Branches (Gulshan, Mirpur, Uttara, Narayanganj, Chittagong, Motijheel and Karwan Bazar) and 02 Customer Service Centre in DEPZ, Savar & CEPZ, Chattogram. The Bank also diversified its portfolio in both Retail and Corporate Banking services to its customer with premium service quality. As part of its Business expansion, Woori Bank is looking for highly deserved candidates for the following position:
∎ Type of Employment: Permanent

Job Responsibilities:
∎ Strategic Planning for Digital Banking both for Internet Banking (IB) and Mobile Banking (MB) and all other alternative delivery channel
∎ Expanding online channel to reach more customers and to grab more new customers, new business scope
∎ Developing strategies to hunt new business in collaboration with other companies
∎ Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns, in line with brand plans and business priorities
∎ Maintain our social media presence across all digital channels
∎ Measure and report on the performance of all digital marketing campaigns
∎ Brainstorm new and creative growth strategies through digital marketing
∎ Conduct research on market trends, brand's audiences and competitors, utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
∎ Collaborate with advertising agencies and media experts to improve marketing results
∎ Identifies trends and insights, and optimizes spend and performance based on the insights
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results

Additional Requirements:
∎ 7 - 10 years of experience in digital marketing or advertising position
∎ Advanced skill in design software and technologies (such as InDesign, Illustrator, Photoshop, Corel Draw)
∎ Any professional certification on web development and IT is preferred
∎ In-depth knowledge of various social media platforms, best practices, and website analytics tools (e.g., Google Analytics)
∎ Keen eye for aesthetics and details
∎ Excellent verbal and written communication skills, presentation skills
∎ Proficient in marketing research and statistical analysis
∎ Strong decision-making skills

Salary: Negotiable

Compensation & Other Benefits:
∎ Two (02) Festival Bonuses
∎ Leave Allowance as per the Bank's rules
∎ Annual Salary increment as per the Bank's rules
∎ Group life insurance and other benefits as per the Bank's rules

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 18 Oct 2021

Company Information:
∎ 7 Oct 2021
∎ Woori Bank

Category: Media/Advertisement/Event Mgt.

Source: bdjobs.com