Lead, Brands & Communication

Job Description

Title: Lead, Brands & Communication

Company Name: Green Delta Insurance Company Limited

Vacancy: --

Age: At least 18 years

Job Location: Dhaka

Salary: --

Experience:

• 5 to 10 years

• Bachelor/Honors

• 5 to 10 years

• Age At least 18 years

Position Summary

Lead, Brands & Communication is responsible for developing and executing brand strategies that strengthen market positioning, drive business growth, and enhance customer engagement. This role leads a team of brand professionals, oversees multiple brands or product portfolios, and ensures consistent brand communication across all touchpoints.

Key Responsibilities

Strategic Brand Management

• Develop and implement short-term and long-term brand strategies aligned with business objectives.

• Identify market opportunities, consumer insights, and competitive trends to drive brand growth.

• Manage brand architecture, positioning, and value propositions.

Team Leadership

• Lead, mentor, and develop a team of brand managers, executives, and communications professionals.

• Set performance objectives and ensure effective execution of brand initiatives.

• Foster collaboration and innovation within the team.

Campaign Development & Execution

• Oversee integrated marketing campaigns across digital, traditional, and experiential channels.

• Ensure all campaigns maintain brand consistency and achieve defined KPIs.

• Monitor creative, media, digital, and agency partners.

• Portfolio & Product Management

• Manage multiple products, or business segments within the portfolio.

• Support product launches, rebranding initiatives, and market expansion projects.

• Monitor product performance and recommend growth strategies.

Consumer & Market Insights

• Analyze consumer behavior, market research, and brand health metrics.

• Translate insights into actionable marketing and communication strategies.

• Conduct regular competitor analysis and benchmarking.

Stakeholder Management

• Collaborate with sales, trade marketing, product development, corporate communications, and senior leadership teams.

Budget & Performance Management

• Develop and manage annual brand budgets.

• Monitor ROI and marketing effectiveness across initiatives.

• Ensure efficient allocation of resources and agency investments.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 8–9 years of experience in brand management, marketing, or communications.

• Proven experience leading teams and managing multiple brands or portfolios.

Key Skills & Competencies

• Strategic thinking and business acumen

• Brand development and portfolio management

• Leadership and people management

• Consumer insights and market analysis

• Integrated marketing communications

• Budget management and ROI analysis

• Project management and cross-functional collaboration

• Strong presentation and stakeholder management skills