General Manager (Advertising & Marketing)

Job Description

Title: General Manager (Advertising & Marketing)

Company Name: Bangladesh Development Group/ Magura Group

Vacancy: 1

Age: At least 35 years

Job Location: Dhaka

Salary: Tk. 100000 (Monthly)

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Newspaper/Magazine,Online Newspaper/ News Portal

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• At least 15 years
• The applicants should have experience in the following business area(s): Newspaper/Magazine,Online Newspaper/ News Portal

• Age At least 35 years

Ø    Participate in revenue planning and implementation activities with the Editor & Chairman of Editorial Board.

Ø    Plan advertisement campaigns for new editions/inserts/special issues if the newspaper.

Ø    Oversee advertisement contacts, billing and collection process.   

1.            Managing the Advertising Department:

Ø    Develop and implement strategic plan for collecting advertisements.

Ø    Maintain and strengthen relationships with advertiser and clients.

2.            Marketing Strategy & Planning:

Ø    Develop marketing strategies to increase readership & circulation.

Ø    Analyse the campaigns, events and promotional activities.

3.            Brand Development and Awareness:

Ø    Create and execute communication strategies to strengthen the newspaper’s band image.

Ø    Manage media partnerships, public relations and social media presence.

4.            Leading & Achieving Financial Targets:

Ø    Set revenue targets for the advertising and marketing department and ensure achievement.

Ø    Prepare and analyse monthly/quarterly sales and revenue reports.

5.            Team Management and Training:

Ø    Supervise the activities of the advertising sales and marketing team. 

Ø    Provide training, evaluation and motivation to team members.

6.            Identifying New Markets & Clients:

Ø    Identify new potential advertisers and marketing opportunities.

Ø    Build long term business relationships with key clients.

7.            Digital Marketing & Advertising:

Ø    Increase advertising sales through the online portal and social media platforms.

Ø    Utilise and implement digital marketing tools such as SEO, email marketing and campaign analytics.

• T/A,Mobile bill,Provident fund,Insurance,Gratuity,Over time allowance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

As per company policy.