Title: General Manager (Advertising & Marketing)
Company Name: Bangladesh Development Group/ Magura Group
Vacancy: 1
Age: At least 35 years
Job Location: Dhaka
Salary: Tk. 100000 (Monthly)
Experience:
Ø Participate in revenue planning and implementation activities with the Editor & Chairman of Editorial Board.
Ø Plan advertisement campaigns for new editions/inserts/special issues if the newspaper.
Ø Oversee advertisement contacts, billing and collection process.
1. Managing the Advertising Department:
Ø Develop and implement strategic plan for collecting advertisements.
Ø Maintain and strengthen relationships with advertiser and clients.
2. Marketing Strategy & Planning:
Ø Develop marketing strategies to increase readership & circulation.
Ø Analyse the campaigns, events and promotional activities.
3. Brand Development and Awareness:
Ø Create and execute communication strategies to strengthen the newspaper’s band image.
Ø Manage media partnerships, public relations and social media presence.
4. Leading & Achieving Financial Targets:
Ø Set revenue targets for the advertising and marketing department and ensure achievement.
Ø Prepare and analyse monthly/quarterly sales and revenue reports.
5. Team Management and Training:
Ø Supervise the activities of the advertising sales and marketing team.
Ø Provide training, evaluation and motivation to team members.
6. Identifying New Markets & Clients:
Ø Identify new potential advertisers and marketing opportunities.
Ø Build long term business relationships with key clients.
7. Digital Marketing & Advertising:
Ø Increase advertising sales through the online portal and social media platforms.
Ø Utilise and implement digital marketing tools such as SEO, email marketing and campaign analytics.
As per company policy.
| University | Percentage (%) |
|---|---|
| National University | 7.17% |
| University of Dhaka | 5.58% |
| North South University | 4.38% |
| Asian University of Bangladesh | 3.59% |
| Southeast University | 3.19% |
| BRAC University | 3.19% |
| Institute of Business Administration, University of Dhaka | 3.19% |
| East West University | 2.79% |
| American International University Bangladesh (AIUB) | 2.79% |
| 2.79% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 17.53% |
| 31-35 | 22.71% |
| 36-40 | 21.91% |
| 40+ | 34.26% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 2.79% |
| 20K-30K | 3.19% |
| 30K-40K | 6.77% |
| 40K-50K | 8.37% |
| 50K+ | 78.88% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.98% |
| 0.1 - 1 years | 3.98% |
| 1.1 - 3 years | 10.36% |
| 3.1 - 5 years | 10.76% |
| 5+ years | 68.92% |