Executive/Senior Executive - Brand (Fresh LPG)

• At least 3 years
• The applicants should have experience in the following business area(s): LPG Gas/Cylinder Gas

• Master of Business Administration (MBA) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): LPG Gas/Cylinder Gas

• Hands-on experience in coordinating creative agencies, managing content development, and executing digital marketing campaigns.

• Practical knowledge of social media management, content calendar development, digital media planning, and media buying.

• Experience in OVC production, influencer collaboration, event coordination, vendor negotiation, and marketing procurement processes.

• Strong analytical and presentation skills with proficiency in MS Excel and PowerPoint for KPI reporting, competitor analysis, and campaign performance evaluation.

• Excellent communication, coordination, and interpersonal skills with the ability to manage multiple marketing activities and deadlines

Job Context:

Fresh LPG, a sister concern of Meghna Group of Industries (MGI), operates in the LPG sector, focusing on delivering reliable and convenient energy solutions to consumers. We are seeking competent brand professionals to coordinate brand and digital media activities, monitor competitor strategies, develop creative content, and support the execution of marketing campaigns, OVCs, influencer collaborations, PR activities, and promotional events to enhance Fresh LPG brand visibility and achieve marketing objectives.

Job Responsibilities:

• Coordinate with creative agencies and support in-house designers in developing creative content to ensure brand consistency and effective communication.

• Monitor competitor activities, maintain a systematic archive, and prepare monthly comparative PowerPoint reports to identify market trends and competitive positioning.

• Evaluate campaign performance across OVCs, events, digital media, and brand initiatives by preparing KPI reports to measure effectiveness and assess outcomes.

• Develop monthly social media content calendars and coordinate timely content publication across all MFLPG platforms to ensure consistent digital engagement.

• Manage social media queries and audience interactions through timely responses and follow-ups to enhance customer engagement and brand responsiveness.

• Supervise digital media planning and buying activities to ensure effective campaign execution and optimal media utilization.

• Prepare Comparative Statements (CS) and Purchase Orders (PO), and coordinate vendor negotiations with the Audit Department for production, influencer collaborations, and digital media activities to ensure cost-effective procurement.

• Prepare notes, proposals, and supporting documentation for production, digital media, and PR activities to facilitate approvals and smooth execution.

• Assist in OVC production, influencer collaborations, and event execution by coordinating relevant stakeholders to ensure timely and effective delivery.

• Develop comprehensive PowerPoint presentations covering campaign plans, events, trade initiatives, and B2C engagement activities to support strategic planning and management decisions.