Manager-Branch Sales & Operation

• At least 7 years
• The applicants should have experience in the following business area(s): Hospital, Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product

• Bachelor's or Master's degree in Business Administration, Marketing, Management, Economics or a related discipline.

• MBA or professional training in sales leadership, retail operations, customer experience, analytics or healthcare management is preferred.

• Relevant science, pharmacy, healthcare or aesthetics exposure will be an advantage but is not a substitute for strong commercial leadership capability

• At least 7 years
• The applicants should have experience in the following business area(s): Hospital, Cosmetics/Toiletries/Personal Care, Healthcare/Lifestyle product

• Minimum 7 years of relevant experience in sales, retail operations, branch operations, service sales or

• commercial management.

• At least 3 years in a managerial role with responsibility for multiple branches, territories or business units.

• Experience in aesthetic clinics, skincare, cosmeceuticals, healthcare, pharmacy, wellness, premium retail or another high-contact service business is strongly preferred.

• Demonstrated success improving revenue, conversion, average bill value, retention and frontline productivity through structured execution.

• Experience working with Doctors, therapists, technical professionals or regulated customer-service environments will be an advantage.

Required Competencies

• Multi-branch sales and operational leadership

• Target planning, forecasting and performance recovery

• Consultative selling, objection handling and ethical closing

• Customer journey and service-recovery management

• CRM, lead management, retention and reactivation

• Sales analytics, dashboards and root-cause diagnosis

• Branch Manager coaching and frontline capability building

• Commercial understanding of aesthetic treatments and cosmeceutical products

• Cross-functional coordination with Doctors, Skin Therapists, Operations, Marketing, Finance and

• Supply Chain

• Strong written and verbal communication in Bangla and English

• Advanced working ability in Microsoft Excel, PowerPoint and ERP or CRM systems

• High integrity, customer empathy, resilience and willingness to travel frequently across Bangladesh

Bio-Xin Cosmeceuticals

Bio-Xin Cosmeceuticals is a leading provider of advanced skincare solutions, combining cutting-edge science with the finest natural ingredients. Our mission is to enhance beauty and wellness through innovative products and exceptional customer service. We are committed to making a positive impact on our customers' lives and the community.

Job Purpose

The Manager-Branch Sales and Operation will drive sustainable and profitable sales growth across Bio-Xin branches by converting company strategy into disciplined daily execution. The role will improve consultation-to-purchase and consultation-to-treatment conversion, average bill value, repeat business, lead follow-up, workforce productivity and branch accountability while protecting customer trust and clinical integrity.

This is a field-intensive commercial leadership role. Success will be measured not only by revenue achievement, but also by the quality of execution, customer experience, ethical selling, retention, reporting accuracy and the branch team's ability to sustain improvement.

Role Outcomes

• Consistent achievement of branch sales targets through disciplined planning and execution.

• Higher conversion from inquiry, walk-in, skin analysis and doctor consultation to appropriate product or treatment purchase.

• Growth in average bill value through responsible routine building, treatment planning, cross-selling and package conversion.

• Improved repeat purchase, treatment continuation, follow-up completion and inactive-customer reactivation.

• Stronger Branch Manager capability, frontline coaching and transparent performance accountability.

• A consistent customer journey across Sales, Doctors, Skin Therapists, Billing, CRM and Customer Care.

Key Responsibilities

Sales Strategy and Target Deployment

• Target planning: Translate company revenue objectives into branch-wise, category-wise, channel-wise and employee-wise monthly, weekly and daily targets.

• Opportunity sizing: Use branch capacity, customer traffic, lead volume, treatment-room availability, local demand, historical performance and campaign plans to set realistic but ambitious execution priorities.

• Action plans: Develop branch recovery plans, growth initiatives and resource requirements for branches that are below target.

• Sales rhythm: Establish morning huddles, midday checkpoints and end-of-day performance reviews so gaps are identified and acted on quickly.

• Forecasting: Maintain accurate sales forecasts and clearly communicate risks

Branch Sales Performance Management

• Daily control: Monitor revenue, target achievement, customer footfall, consultation volume, conversion, average bill value, treatment bookings, product sales and collections.

• Performance diagnosis: Separate traffic, conversion, capacity, product availability, pricing, follow-up, service quality and people-performance issues before deciding corrective action.

• Branch reviews: Conduct structured weekly and monthly business reviews with Branch Managers using verified data and clearly assigned actions.

• Recovery management: Place persistently underperforming branches or employees on time-bound improvement plans with coaching, milestones and documented follow-up.

• Best-practice scaling: Identify successful branch practices and convert them into repeatable playbooks for the wider network.

Conversion and Customer Journey Excellence

• Journey design: Strengthen the complete customer pathway from inquiry and reception through skin analysis, doctor consultation, recommendation, billing, treatment, homecare and follow-up.

• Consultative selling: Ensure teams identify customer needs, explain value clearly and recommend suitable solutions without pressure, exaggerated promises or unsupported guarantees.

• Conversion improvement: Analyze drop-off points and improve appointment show-up, consultation conversion, treatment-plan acceptance, product attachment and checkout completion.

• Communication consistency: Prevent contradictory information among Sales, Doctors, Skin Therapists, Billing and Customer Care through approved scripts, handovers and service standards.

• Service recovery: Resolve escalated concerns promptly and use complaint patterns to improve processes, communication and customer confidence.

Branch Manager Leadership and Coaching

• Manager capability: Coach Branch Managers on target ownership, workforce deployment, pipeline management, team motivation, feedback, accountability and customer-service leadership.

• Field coaching: Observe real customer interactions, give specific feedback and demonstrate effective

• need discovery, value communication, objection handling and ethical closing.

• Performance culture: Build a culture where employees understand their numbers, actions, service standards and individual contribution to branch results.

• Succession: Identify high-potential employees and support development plans for future branch and sales leadership roles.

• Corrective management: Address repeated non-performance or non-compliance with facts, documented coaching and coordination with HR and line management.

Doctor Therapist and Sales Coordination

• Clinical-commercial alignment: Create effective working coordination among Doctors, Skin Therapists and Sales teams while respecting professional and clinical boundaries.

• Treatment plans: Ensure doctor-approved treatment and homecare plans are explained clearly, accurately and consistently to customers.

• Capacity conversion: Align appointments, doctor availability, therapist rosters and treatment-room capacity with expected demand and campaign activity.

• Handover discipline: Standardize customer handovers so important information, next steps, payment clarity and follow-up commitments are not lost.

• Scope protection: Ensure non-clinical employees do not diagnose, prescribe, alter treatment parameters or make medical claims.

Product and Treatment Sales Excellence

• Knowledge application: Ensure frontline teams understand Bio-Xin and BioCare products, aesthetic treatments, benefits, suitable customer profiles, usage, precautions and responsible claims.

• Routine building: Improve complete skincare routine recommendations and treatment-compatible homecare based on approved guidance.

• Value selling: Train teams to communicate treatment and product value, expected journey, required consistency and realistic outcomes instead of relying mainly on discounts.

• Portfolio focus: Drive balanced growth across priority products, treatments, packages, new launches and underdeveloped categories.

• Commercial feedback: Provide structured feedback on customer objections, price sensitivity, unmet needs and competitor activity to relevant teams.

Lead CRM and Retention Operations

• Lead governance: Ensure inquiries, appointments, consultations, quotations, follow-ups and outcomes are recorded accurately in approved systems.

• Response standards: Monitor lead response time, contact attempts, appointment confirmation, no-show recovery and pending-decision follow-up.

• Retention: Create systematic reminders for treatment continuation, product replenishment, review appointments and routine adherence.

• Reactivation: Run data-led campaigns for dormant customers, incomplete treatment plans, abandoned inquiries and lapsed product users.

• Data discipline: Protect customer information and prevent unauthorized downloading, sharing, manipulation or use of CRM and ERP data.

Campaign and Promotion Execution

• Branch readiness: Convert central campaigns into clear branch execution plans covering targets, scripts, displays, staffing, inventory, customer lists and follow-up.

• Offer accuracy: Ensure discounts, cashback, packages, validity, exclusions and payment conditions are explained and applied correctly.

• Local activation: Develop branch-level activations, referral initiatives and partnerships within approved brand and budget guidelines.

• Campaign review: Measure campaign traffic, conversion, incremental revenue, average bill, repeat value and execution quality.

• Learning loop: Document what worked, what failed and what should change before the next campaign.

Inventory Billing and Revenue Protection

• Availability: Coordinate with Supply Chain and branches to reduce lost sales caused by stock-outs, device downtime, staffing gaps or appointment-capacity constraints.

• Billing discipline: Ensure invoices, treatment orders, packages, discounts, cashback and payment records are accurate and comply with approved policy.

• Leakage control: Monitor cancellations, refunds, complimentary services, unauthorized discounts, unbilled services, package misuse and unusual transaction patterns.

• Reconciliation: Work with Finance, Audit and Operations to investigate discrepancies and close corrective actions.

• Commercial integrity: Protect revenue without compromising customer rights, clinical judgment or ethical standards.

Reporting Analytics and Management Insight

• Dashboard ownership: Maintain an accurate daily, weekly and monthly dashboard of branch commercial and customer metrics.

• Insight: Explain not only what changed, but why it changed, what action is required, who owns the action and when improvement is expected.

• Data validation: Reconcile source data and challenge incomplete, delayed or inconsistent branch reports.

• Management reporting: Submit concise performance summaries with achievements, risks, corrective actions and decisions required.

• Experimentation: Test improvement initiatives using baseline data, defined success measures and post-implementation review.

Governance Risk and Ethical Sales

• Ethical standards: Prevent misleading claims, overpromising, inappropriate pressure selling, unnecessary treatment recommendations and manipulation of customer concerns.

• Clinical boundary: Ensure diagnosis, patient selection, contraindication assessment, medical clearance, prescriptions and clinical decisions remain with qualified Doctors.

• Policy compliance: Ensure branches follow company SOPs, pricing rules, consent requirements, data-security expectations and customer-care standards.

• Escalation: Immediately report suspected fraud, data misuse, safety risk, serious customer complaints, unauthorized clinical conduct or revenue leakage.

• Audit response: Support internal audits and ensure sales-related findings are closed within agreed timelines

• Compensation & other benefits as per company