Executive - Digital Marketing

Job Description

Title: Executive - Digital Marketing

Company Name: Pinaki Group

Vacancy: --

Age: 20 to 35 years

Job Location: Dhaka (Uttara Sector 11)

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Bachelor/Honors

• Bachelor’s degree in Marketing, Business, or a relevant field

• 2 to 4 years
• The applicants should have experience in the following business area(s): Boutique/ Fashion

• Age 20 to 35 years

• Minimum 1–2 years of experience in digital marketing
• Excellent communication and multitasking capabilities.
• Knowledge of Meta Ads, Google Ads, SEO, and email marketing
• Creative mindset with good analytical and communication skills
• Experience in the fashion/e-commerce industry will be a plus

We are currently seeking a motivated and talented Digital Marketer for a local fashion brand. This is an excellent opportunity for someone passionate about Digital Marketing to grow their skills and contribute to exciting projects within our company. contribute to exciting projects within our company.

Key Responsibilities:

• Managing brand pages and audience engagement
• Deep knowledge of social media - Facebook, Ins, YouTube, LinkedIn, campaign structuring, audience analysis, and performance optimization.
• Capable of preparing trend-driven, engaging product content.
• Creating and implementing comprehensive social media strategies aligned with overall business goals.
• Developing engaging content (text, images, videos, etc.) for various social media platforms, managing a content calendar, and ensuring consistent brand messaging.
• Interacting with followers, responding to comments and messages, and fostering a positive online community.
• Providing regular reports on social media performance, including insights and recommendations.
• Ability to manage social media calendars, brand tone, and cross-platform consistency.
• Social media content planning & scheduling
• Familiarity with email marketing tools, WordPress, or basic CRM systems is a plus.

• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive compensation package.

• ⁠Opportunities for mentorship and professional growth.

• Compensation & Other Benefits

• Friendly and fashion-forward work environment

• Opportunity to grow with a rising lifestyle brand

• Exposure to both digital and in-store branding operations

• Future performance-based incentives