Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: Northern University of Business & Technology, Khulna

Vacancy: Not specific

Job Location: Khulna (Khulna Sadar)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Excellent communication and interpersonal (especially written) skills in English
∎ Analytical mindset and critical thinking
∎ Thorough understanding of digital marketing concepts and practices
∎ Experience in digital marketing is preferred but not mandatory.
∎ High level of proficiency in the followings:
∎ Web analytics tools (e.g., Google Analytics, Tag Manager, Search Console etc.)
∎ Ad serving tools (e.g., Facebook Ads & Business Manager, Google Ads, LinkedIn Ads etc.)
∎ B2C social media, Google Ads and email campaigns and SEO/SEM
∎ Graphic designing and video editing

Job Responsibilities:
∎ Direct communication with the target audience
∎ Write, edit and proofread all forms of website/social media content
∎ Plan and monitor the ongoing University presence on social media (Twitter, Facebook etc.)
∎ Launch optimized online adverts through Google Ads, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Evaluate performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Provide support to the off-line Promotion and Branding activities of the University. Marketing for Marketing Support.

Additional Requirements:
∎ Age at most 35 years

Salary: Negotiable

Compensation & Other Benefits:
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 11 Nov 2023

Company Information:
∎ 1 Nov 2023
∎ Northern University of Business & Technology, Khulna
∎ Address : 41-42, Mojid Sharani, Shib Bari, Khulna

Category: Education/Training

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