Job Description
Title: Digital Marketing Manager
Company Name: Banglay IELTS & Immigration Center
Vacancy: 1
Age: 32 to 35 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 2 to 3 years
∎ The applicants should have experience in the following business area(s):Training Institutes, Coaching Center
Published: 22 Jan 2025
Education:
∎ Bachelor/Honors, Diploma
Requirements:
Additional Requirements:
∎ Age 32 to 35 years
Responsibilities & Context:
∎ 1. Strategy Development and Execution: - Develop and implement comprehensive digital marketing strategies to achieve business goals. - Conduct market research and competitor analysis to identify opportunities for growth. - Set measurable goals and KPIs for campaigns.
∎ 2. Content and Campaign Management: - Plan and oversee online campaigns across channels such as social media, email, SEO, SEM, and display advertising. - Create, curate, and manage engaging content for websites, blogs, and social media platforms. - Collaborate with content creators, graphic designers, and video producers to align messaging with brand voice.
∎ 3. Search Engine Optimization (SEO): - Optimize website content, structure, and metadata to improve organic search rankings. - Conduct keyword research and implement SEO best practices.
∎ 4. Search Engine Marketing (SEM) and Paid Ads: - Manage paid ad campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, and others. - Monitor ad budgets, analyze performance, and optimize for ROI.
∎ 5. Social Media Management: - Develop and execute social media strategies to increase brand awareness and engagement. - Monitor trends and audience behavior on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
∎ 6. Email Marketing: - Design and execute email marketing campaigns for lead nurturing, customer engagement, and retention. - Monitor email performance metrics (open rates, click-through rates, etc.) and optimize campaigns.
∎ 7. Analytics and Reporting: - Track, measure, and report the performance of all digital marketing campaigns. - Use analytics tools like Google Analytics, SEMrush, and social media insights to make data-driven decisions.
∎ 8. Team Collaboration: - Coordinate with sales, product, and other departments to align marketing efforts with business objectives. - Manage and guide junior marketers or freelancers, if applicable.
∎ 9. Website and UX Optimization: - Collaborate with developers and designers to enhance website usability, speed, and mobile responsiveness. - A/B test landing pages and CTAs to improve conversion rates.
∎ 10. Customer Engagement and Retention: - Develop strategies for engaging with and retaining customers through loyalty programs, surveys, and personalized experiences. - Monitor online reviews and reputation management.
∎ 11. Staying Updated: - Keep up-to-date with the latest trends, tools, and best practices in digital marketing. - Experiment with emerging platforms and technologies to stay ahead of competitors.
∎ 12. Budget Management: - Plan and manage the digital marketing budget efficiently. - Ensure cost-effective campaigns without compromising quality or results
Skills & Expertise:
Workplace:
∎ Work at office
Employment Status: Full Time
Gender:
∎ Only Male
Job Location: Dhaka
Company Information:
∎ Banglay IELTS & Immigration Center
∎ Uttara, Dhaka
∎ Banglay IELTS & Immigration Center is a leading organization dedicated to providing excellent immigration and education consultancy services. As we continue to grow, we are seeking an experienced Receptionist to be the first point of contact for our esteemed clients.
Address::
∎ Uttara, Dhaka
∎ Banglay IELTS & Immigration Center is a leading organization dedicated to providing excellent immigration and education consultancy services. As we continue to grow, we are seeking an experienced Receptionist to be the first point of contact for our esteemed clients.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 21 Feb 2025
Category: Education/Training
