Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Orbit IT Limited

Vacancy: 1

Location: Dhaka (Mohakhali)

Salary: Tk. 20000 - 25000 (Monthly)

Experience:
∎ 2 to 4 years
∎ The applicants should have experience in the following business area(s):Software Company, IT Enabled Service, Engineering Firms, Business-to-Business (B2B) Software and Services Startup

Published: 7 Mar 2024

Education:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Bachelor's degree – BBA in Marketing or a related field.
∎ Bachelor's degree – BBA in Marketing or a related field.

Requirements:

Additional Requirements:
∎ Minimum of 2 to 4 years of experience in Marketing (Digital and Offline Marketing)
∎ Strong Preference will be given who has experience in Education consulting an and IT sectors
∎ Strong portfolio showcasing a range of Digital and Offline Marketing projects or campaigns
∎ Excellent command of English language both written and verbal.
∎ Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.
∎ Excellent Languages Skills: English, Bangla.
∎ Must have experience in an Overseas education consultancy firm.
∎ Excellent communication & presentation skills.
∎ People person with good PR and convincing skills.
∎ Should be a quick learner and enjoy multitasking.
∎ Should be target-oriented and enthusiastic towards the role.
∎ Must have good listening and analytical skills.
∎ Minimum of 2 to 4 years of experience in Marketing (Digital and Offline Marketing)
∎ Strong Preference will be given who has experience in Education consulting an and IT sectors
∎ Strong portfolio showcasing a range of Digital and Offline Marketing projects or campaigns
∎ Excellent command of English language both written and verbal.
∎ Proficiency in using various digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, email marketing software, etc.
∎ Competencies We Expect
∎ Excellent Languages Skills: English, Bangla.
∎ Must have experience in an Overseas education consultancy firm.
∎ Excellent communication & presentation skills.
∎ People person with good PR and convincing skills.
∎ Should be a quick learner and enjoy multitasking.
∎ Should be target-oriented and enthusiastic towards the role.
∎ Must have good listening and analytical skills.

Responsibilities & Context:
∎ Must be able to lead a team of Marketing professionals.
∎ Develop and scrutinize all the campaign budgets.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
∎ Monitor and analyze the effectiveness of marketing content and strategy of end-to-end consumer experience in different digital channels.
∎ Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Review the brand message regularly to ascertain its consistency.
∎ B2B and B2C Marketing / Institutional relationship building.
∎ Prospecting the University and College leads through intro/pitch calls and email/WhatsApp communication. Ensuring the call volume is in line with the leads prospecting expectations.
∎ Continuous engagement with University/College owners/principals to nurture the leads.
∎ Market development – identify gaps in the market
∎ Identifying new channels and partners to grow the business.
∎ Business reporting and competitor research.
∎ Establish and maintain positive and productive relationships with counselors and overseas education consultants.
∎ Hold presentations, seminars and spot evaluation sessions.
∎ Develop, implement and manage a digital strategy to maximize international student recruitment.
∎ Proactively generate ideas to develop business opportunities.
∎ Speak effectively to small and large groups in both informal and formal settings.
∎ Maximize student recruitment to achieve financial goals established for the region.
∎ Engage and maintain communication with agents regularly.
∎ Mentor and guide agents to improve the quality and volume of international student enrolment.
∎ Disseminate communications and activities online using CRM and social media platforms including delivering key or inspiring messages and encouraging engagement from agents, higher education institution leaders, and students.
∎ Company Overview: Orbit IT Limited is a Bangladeshi IT company with a vision to provide different types of products based on the customer demands or market situation. We are looking for an expert “Digital Marketing Executive” to join our education consulting team who will develop and lead the marketing professionals and collaborate closely across the organization who will ensure in achieving the growth and revenue goals.
∎ Office Hour: 10am to 6pm (Usual)
∎ Working days: Sunday to Thursday
∎ Ramadan Time: 9am to 3:30pm
∎ Responsibilities:
∎ Must be able to lead a team of Marketing professionals.
∎ Develop and scrutinize all the campaign budgets.
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
∎ Monitor and analyze the effectiveness of marketing content and strategy of end-to-end consumer experience in different digital channels.
∎ Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
∎ Review the brand message regularly to ascertain its consistency.
∎ B2B and B2C Marketing / Institutional relationship building.
∎ Prospecting the University and College leads through intro/pitch calls and email/WhatsApp communication. Ensuring the call volume is in line with the leads prospecting expectations.
∎ Continuous engagement with University/College owners/principals to nurture the leads.
∎ Market development – identify gaps in the market
∎ Identifying new channels and partners to grow the business.
∎ Business reporting and competitor research.
∎ Establish and maintain positive and productive relationships with counselors and overseas education consultants.
∎ Hold presentations, seminars and spot evaluation sessions.
∎ Develop, implement and manage a digital strategy to maximize international student recruitment.
∎ Proactively generate ideas to develop business opportunities.
∎ Speak effectively to small and large groups in both informal and formal settings.
∎ Maximize student recruitment to achieve financial goals established for the region.
∎ Engage and maintain communication with agents regularly.
∎ Mentor and guide agents to improve the quality and volume of international student enrolment.
∎ Disseminate communications and activities online using CRM and social media platforms including delivering key or inspiring messages and encouraging engagement from agents, higher education institution leaders, and students.

Skills & Expertise:

Compensation & Other Benefits:
∎ Salary Review: Yearly (Eligibility condition applicable)
∎ Bonus: 2 Festival Bonus
∎ Subsidized Lunch
∎ Free Afternoon Snacks
∎ Unlimited Tea & Coffee.
∎ Annual Tour
∎ Special Occasion leaves (Birthday and Anniversary)
∎ Quarterly Reviews & Feedback.
∎ Certified Training & Development by Organization Assigned Consultants.
∎ An Environment That Fosters Accelerated Growth & Training.
∎ Salary Review: Yearly (Eligibility condition applicable)
∎ Bonus: 2 Festival Bonus
∎ Subsidized Lunch
∎ Free Afternoon Snacks
∎ Unlimited Tea & Coffee.
∎ Entertainment:
∎ Annual Tour
∎ Special Occasion leaves (Birthday and Anniversary)
∎ Learning Opportunities:
∎ Quarterly Reviews & Feedback.
∎ Certified Training & Development by Organization Assigned Consultants.
∎ An Environment That Fosters Accelerated Growth & Training.

Employment Status: Full Time

Job Location: Dhaka (Mohakhali)

Read Before Apply:

Send your CV to E-mail with proper title and letter.



Apply Procedure:

Email your CV:
∎ Send your CV to the given email [email protected]

Company Information:
∎ Orbit IT Limited
∎ Ka-18/1, Mohakhali, Dhaka-1212
https://orbitit.net

Address::
∎ Ka-18/1, Mohakhali, Dhaka-1212
∎ https://orbitit.net

Application Deadline: 31 Mar 2024

Category: Media/Advertisement/Event Mgt.

Source: bdjobs.com

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