Digital Campaign Management & Analytics Specialist

Job Description

Title: Digital Campaign Management & Analytics Specialist

Company Name: উপায় (UCB Fintech Company Limited)

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Business Studies (BBS) in Mathematics, Bachelor of Business Studies (BBS) in Applied Mathematics

Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s): Customer Relationship Management (CRM), Digital marketing expert, Facebook Business Manager, Google analytics, omni channel digital marketing
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Direct Selling/Marketing Service Company, Telecommunication

Job Responsibilities:
∎ Plan and monitor digital campaigns – Facebook, Google, 3rd party App, Local platforms etc.
∎ Define & identify campaign audiences based on campaign objectives
∎ Develop a continuous framework of digital channel optimization (Google, Facebook, Eskimi, Adplay, etc.) and ensure assets are being accurately tracked for clicks and downloads
∎ Work closely with the relevant teams (Product, Technology etc) to monitor key digital campaigns and provide reports to business leaders with results, anomalies and trends
∎ Ensure necessary updates of corporate website
∎ Develop & submit analytics/performance tracking against app download and other digital campaigns.

Additional Requirements:
∎ Minimum 3 years of experience in digital marketing/analytics, experience in MFS/ DFS/ Digital Marketing Agency/ App-based service platforms- preferred.
∎ Experience with well-known performance mgt. tools (e.g., Google Analytics, Facebook Business Manager), as well as strong knowledge with digital marketing analytics, CRM analytics and app acquisition as well as omni-channel digital marketing.
∎ Ability to analyze campaign & customer data across multiple platforms.
∎ Data crunching and analysis skills.
∎ Familiarity with other platforms and tools including Social and Community platforms and Analytics tools.

Salary: Negotiable

Job Source: Online Job Posting.

Application Deadline: 3 Jun 2021

Company Information:
∎ 4 May 2021
∎ উপায় (UCB Fintech Company Limited)
∎ Address : UCB HQ (Plot - CWS- (A)-1, Road No - 34, Gulshan Ave, Dhaka 1212)
∎ Business : Mobile Financial Services

Category: Media/Advertisement/Event Mgt.