Digital Advertiser
Job Description
Title: Digital Advertiser
Company Name: Harmony Builders
Vacancy: 01
Job Location: Chattogram, Dhaka
Employment Status: Part-time
Educational Requirements:
∎ Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent work experience).
Experience Requirements:
∎ At least 5 year(s)
Job Responsibilities:
∎ Create and Manage Digital Advertising Campaigns:
∎ Develop and execute innovative digital advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram, Twitter, LinkedIn, and other relevant channels.
∎ Craft attention-grabbing ad copy, creatives, and landing pages that align with our brand guidelines and resonate with the target audience.
∎ Data Analysis and Optimization:
∎ Regularly monitor and analyse campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other key performance indicators (KPIs).
∎ Utilize data insights to optimize campaigns continuously, improving targeting, bidding strategies, and overall ad effectiveness.
∎ Audience Targeting and Segmentation:
∎ Identify and define target audience segments based on demographics, behaviour, interests, and other relevant factors to ensure ads reach the right audiences at the right time.
∎ Implement retargeting and remarketing strategies to engage with previous website visitors and increase conversion rates.
∎ Budget Management:
∎ Efficiently manage digital advertising budgets across different platforms to maximize return on investment (ROI) and achieve campaign objectives.
∎ Monitor spending patterns and adjust budgets as necessary based on performance and strategic priorities.
∎ Collaborate with Creative and Marketing Teams:
∎ Collaborate closely with the creative team to develop engaging ad visuals, video content, and other assets to enhance ad performance.
∎ Work collaboratively with the marketing team to align digital advertising efforts with broader marketing initiatives and campaigns.
∎ Stay Updated on Industry Trends:
∎ Keep abreast of the latest digital marketing trends, advertising technologies, and industry best practices.
∎ Recommend and implement innovative approaches and new advertising tools to stay ahead of the competition.
Additional Requirements:
∎ Age at least 20 years
∎ Proven experience in planning, executing, and optimizing digital advertising campaigns across various platforms.
∎ Proficiency with digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic advertising tools.
∎ Strong analytical skills with the ability to interpret data and make data-driven decisions.
∎ Excellent understanding of audience targeting, segmentation, and retargeting strategies.
∎ Creative mindset and the ability to conceptualize ad campaigns that align with brand identity and resonate with target audiences.
∎ Familiarity with A/B testing methodologies to improve ad performance.
∎ Effective communication and teamwork skills to collaborate with various teams and stakeholders.
∎ Up-to-date knowledge of the digital marketing landscape and industry trends.
∎ Certifications in digital marketing and advertising platforms are a plus.
Salary: Tk. 20000 - 30000 (Monthly)
Compensation & Other Benefits:
∎ Salary Review: Yearly
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Jul 2023
Company Information:
∎ 20 Jul 2023
∎ Harmony Builders
∎ Address : 84, Purana Paltan Line, Dhaka
Category: Media/Advertisement/Event Mgt.
:
Source: bdjobs.com
Deadline Expired on 31st Jul 2023
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