Business Development Executive - Digital Marketing

Job Description

Title: Business Development Executive - Digital Marketing

Company Name: PEC-Education

Vacancy: 1

Age: 18 to 35 years

Job Location: Dhaka (Mirpur 10)

Salary: Tk. 10000 - 20000 (Monthly)

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms
• Freshers are also encouraged to apply.

• HSC in Arts
• HSC in Commerce
• HSC in science
• Bachelor of Science (BSc)

• 1 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms
• Freshers are also encouraged to apply.

• Age 18 to 35 years

We are seeking a dynamic and target-oriented Business Development Executive to support our education consultancy and English test preparation services (IELTS, PTE, TOEFL). The role involves student counseling, lead conversion, and executing digital marketing strategies to drive enrollment and business growth.

Key Responsibilities:

• Counsel students regarding study abroad opportunities (UK, Canada, Australia, Malaysia, etc.) and guide them through the admission process

• Promote English test preparation programs (IELTS, PTE, TOEFL) and convert inquiries into enrollments

• Handle inbound and outbound leads from digital platforms (Facebook, website, WhatsApp, email, etc.)

• Plan and execute digital marketing campaigns (social media, paid ads, content marketing) to generate quality leads

• Create and manage engaging content (posts, captions, short videos) to promote services and courses

• Maintain regular follow-up with prospective students to ensure conversion and relationship building

• Coordinate with trainers and counselors to ensure smooth student onboarding and service delivery

• Track and analyze campaign performance, lead sources, and conversion rates

• Maintain CRM/database of students and ensure proper documentation of all interactions

• Build partnerships with institutions, agents, and relevant stakeholders to expand business opportunities

Context of the Role:

This role is central to driving student recruitment and brand visibility in a highly competitive education sector. The candidate should have strong communication skills in both English and Bangla, a good understanding of study abroad processes, and hands-on experience in digital marketing tools and platforms. The position requires a balance of sales, counseling, and marketing skills to achieve enrollment targets and business growth.

• Mobile bill,Over time allowance,Performance bonus,T/A
• Salary Review: Half Yearly
• Festival Bonus: 1

Salary, Benefits & Commission

💰 Salary:

• Competitive fixed monthly salary (based on experience)

• Performance-based salary review

🎯 Commission & Incentives:

• Attractive commission per student enrollment

• Bonus for achieving monthly & quarterly targets

• Extra incentives for high-value conversions

• Unlimited earning potential for top performers