Brand Specialist

Job Description

Title: Brand Specialist

Company Name: YOYOSO BANGLADESH

Vacancy: 1

Age: at least 23 years

Location: Dhaka (Banani)

Salary: Negotiable

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Retail Store

Published: 23 Mar 2025

Education:
∎ Bachelor of Business Administration (BBA) in Marketing

Requirements:

Additional Requirements:
∎ Age at least 23 years
∎ Technical Skills
∎ Proficient in analytics tools (Google Analytics, social media analytics, etc.)
∎ Experience with design software is a plus
∎ Soft Skils
∎ Creative thinker with a passion for storytelling and brand development
∎ Strong collaborative skills and the ability to work effectively in a dyanmic team environment
∎ Proactive and adaptable, with a willingness to learn and evolve strategies based on feedback
∎ Detail-oriented with exceptional organizational skills and the ability to manage multiple projects simultaneously
∎ Strong analytical skills with experience using data to drive decision-making
∎ Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
∎ Technical Skills
∎ Proficient in analytics tools (Google Analytics, social media analytics, etc.)
∎ Experience with design software is a plus
∎ Soft Skils
∎ Creative thinker with a passion for storytelling and brand development
∎ Strong collaborative skills and the ability to work effectively in a dyanmic team environment
∎ Proactive and adaptable, with a willingness to learn and evolve strategies based on feedback
∎ Detail-oriented with exceptional organizational skills and the ability to manage multiple projects simultaneously
∎ Strong analytical skills with experience using data to drive decision-making
∎ Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
∎

Responsibilities & Context:
∎ Develop and implement comprehensive brand strategies that align with Yoyoso BD vision and goals.
∎ Conduct market research and analyze consumer insights to inform brand positioning and messaging.
∎ Collaborate with cross-functional teams, including product development, sales, and digital marketing, to ensure brand consistency across all touchpoints.
∎ Plan and implement instore experience guidelines (product displays/ visual/ store touchpoints/store plan/etc.) as per brand guidelines and create a similar environment across all stores that will alleviate overall brand experience.
∎ Working closely with the development of the sales team to adhere to brand strategies and creating an improved retail experience for the customers.
∎ Manage brand campaigns from concept to execution, measuring and reporting on performance metrics.
∎ Establish and maintain relationships with external partners, including agencies and media outlets, to enhance brand visibility.
∎ Monitor industry trends and competitors, providing strategic recommendations to stay ahead in the market.
∎ Managing vendors to create marketing content for instore branding and promotional campaigns.
∎ YOYOSO BD is seeking a creative and driven Brand Specialist to join our energetic business operations team. As a Brand Specialist, he/she will be responsible for supporting brand initiatives and developing strategies that elevate our brand's market presence. Working closely with the product team to develop retail experiences as per brand requirements. You will collaborate closely with the business and marketing team to execute impactful marketing campaigns that align with our company values and resonate with our target audience.
∎ Job Responsibilities
∎ Develop and implement comprehensive brand strategies that align with Yoyoso BD vision and goals.
∎ Conduct market research and analyze consumer insights to inform brand positioning and messaging.
∎ Collaborate with cross-functional teams, including product development, sales, and digital marketing, to ensure brand consistency across all touchpoints.
∎ Plan and implement instore experience guidelines (product displays/ visual/ store touchpoints/store plan/etc.) as per brand guidelines and create a similar environment across all stores that will alleviate overall brand experience.
∎ Working closely with the development of the sales team to adhere to brand strategies and creating an improved retail experience for the customers.
∎ Manage brand campaigns from concept to execution, measuring and reporting on performance metrics.
∎ Establish and maintain relationships with external partners, including agencies and media outlets, to enhance brand visibility.
∎ Monitor industry trends and competitors, providing strategic recommendations to stay ahead in the market.
∎ Managing vendors to create marketing content for instore branding and promotional campaigns.
∎
∎

Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Banani)

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