Retail Brand & Marketing Executive

Job Description

Title: Retail Brand & Marketing Executive

Company Name: YOYOSO BANGLADESH

Vacancy: 1

Age: 24 to 30 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Retail Store

• Bachelor of Business Administration (BBA) in Marketing

• 1 to 2 years
• The applicants should have experience in the following business area(s): Retail Store

• Age 24 to 30 years

• Proven experience in marketing or brand management, preferably in a retail environment.

• Strong understanding of traditional and emerging marketing channels.

Job Summary:

The Retail Brand & Marketing Executive is responsible for managing and enhancing the brand`s presence in the market, developing marketing strategies, and overseeing promotional activities to increase customer engagement and drive sales. This role combines strategic planning with hands-on execution to achieve business objectives.

Key Responsibilities:

Brand Management:

• Develop and implement strategies to strengthen the brand’s market presence.
• Coordinate with management to enhance branding materials and define brand standards.
• Monitor market trends and analyze competitors to ensure a competitive edge.

Marketing Strategy and Execution:

• Plan and execute comprehensive marketing strategies to create awareness of the company’s products and services.
• Manage the creation of marketing materials, including brochures, flyers, and digital content.
• Oversee and optimize marketing campaigns to ensure they align with brand standards and business goals.

Digital Marketing:

• Manage the brand’s online presence, including websites, social media platforms, and e-commerce channels.
• Develop and implement digital marketing campaigns using SEO, PPC, email marketing, and social media strategies.
• Analyze digital marketing analytics reports and key performance indicators to optimize online content.

Promotions and Events:

• Plan and execute promotional events to attract potential customers.
• Coordinate with vendors and suppliers for event necessities.
• Evaluate the success of each event and promotion to improve future strategies.

Customer Engagement:

• Develop programs and strategies to increase customer retention and loyalty.
• Implement customer relationship management (CRM) practices.
• Address customer feedback and ensure a positive brand experience.

Budget Management:

• Develop and manage the marketing budget.
• Ensure all marketing activities are cost-effective and provide a return on investment.
• Negotiate with external vendors and agencies to maximize budget efficiency.

• T/A
• Salary Review: Yearly
• Festival Bonus: 2