Asst. Manager/Manager, Performance Marketing (SEO+ Paid)

Job Description

Title: Asst. Manager/Manager, Performance Marketing (SEO+ Paid)

Company Name: Masterkey Technology Ltd.

Vacancy: 02

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor of Business Administration (BBA) in Marketing

Bachelor/Master's degree in any discipline (Marketing preferred).

• At least 3 years

• Proven experience 3 years or more in Digital Marketing, Marketing Agency with a strong understanding of planning and strategy.
• Proven experience in performance marketing, with a focus on SEO and Paid advertising.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Expertise in marketing strategy development and execution.
• In-depth knowledge of digital marketing tools, platforms, trends ,Google Analytics, Google Ads, and SEO tools.
• Proficiency in data analysis and forecasting.
• Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
• The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint),
• Fluent level of both spoken and written English & Bengali.
• Excellent communication and project management and interpersonal abilities.
• Creative thinking and problem-solving abilities.
• Strong leadership and team management skills.

𝐉𝐨𝐛 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬:

• Develop comprehensive marketing strategies and plans that align with the company's objectives and target audience.

• Drive innovation and creativity in marketing campaigns to enhance brand visibility and achieve business goals.

• Develop and implement digital marketing strategies and campaigns that align with business goals.

• Demonstrate expertise in digital marketing practices.

• Analyze data and metrics to track the performance of digital marketing initiatives.

• Utilize data-driven insights to forecast marketing trends and identify opportunities for growth.

• Collaborate with the marketing team to create engaging and effective content for digital channels.

• Assist in budget planning and allocation for digital marketing initiatives.

• Stay updated on industry trends and best practices in digital marketing and planning.

• Manage digital advertising campaigns, including paid search, social media, and display advertising.

• Develop and execute effective SEO strategies to drive organic traffic and improve search engine rankings.

• Conduct keyword research, on-page optimization, and content strategy to enhance website visibility.

• Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

• Plan, implement, and optimize paid advertising campaigns across various platforms.

• Utilize analytics tools to track and measure the performance of marketing campaigns.

• Generate regular reports to showcase key performance indicators and provide insights for continuous improvement.