Job Description
Title: Assistant/Deputy Manager, Marketing & Communication
Company Name: Petromax LPG Limited
Vacancy: --
Location: Dhaka
Salary: Negotiable
Experience:
∎ 4 to 6 years
∎ The applicants should have experience in the following business area(s):LPG Gas/Cylinder Gas, Fuel/Petroleum
Published: 5 Dec 2024
Requirements:
Additional Requirements:
∎ Minimum BBA/MBA /Bachelor’s degree in a relevant field from a reputed institution.
∎ Minimum 6 years’ experience in marketing function in customer centric industry.
∎ Minimum 2 years’ experience in managerial position.
∎ Experienced in digital brand building.
∎ Experienced in conducting Below-The-Line (BTL) activities to effectively and managing social media, to engage end users.
∎ Skilled in conducting loyalty programs for distributors.
∎ Skilled in creating video and digital content.
∎ Well-versed in developing content for both internal and external communications.
∎ Capable of providing leadership in dynamic and unstructured environments
∎ Minimum BBA/MBA /Bachelor’s degree in a relevant field from a reputed institution.
∎ Minimum 6 years’ experience in marketing function in customer centric industry.
∎ Minimum 2 years’ experience in managerial position.
∎ Experienced in digital brand building.
∎ Experienced in conducting Below-The-Line (BTL) activities to effectively and managing social media, to engage end users.
∎ Skilled in conducting loyalty programs for distributors.
∎ Skilled in creating video and digital content.
∎ Well-versed in developing content for both internal and external communications.
∎ Capable of providing leadership in dynamic and unstructured environments
∎
∎ ** Female candidates are highly encouraged to apply.
Responsibilities & Context:
∎ Work jointly to develop and implement the annual brand management plan.
∎ Prepare and manage the annual ad and promo budget in detail.
∎ Collaborate with RSM/TSI to brand shops, warehouses, and trucks according to guidelines.
∎ Coordinate with RSM/TSI to execute end customer activation programs for onboarding new customers.
∎ Implement targeted digital campaigns and BTL activities in the project area to enhance brand equity.
∎ Plan and execute social media campaigns to generate leads, engage customers, and enhance brand awareness.
∎ Coordinate with digital agencies to develop content and creative assets in line with brand guidelines.
∎ 1. Develop and implement long-term brand strategies: Develop strategies across all channels including BTL, ATL, and Digital to create awareness of the organization's products and services and to promote brand image and values.
∎ 2. Collaborate with sales team:·
∎ Work jointly to develop and implement the annual brand management plan.
∎ Prepare and manage the annual ad and promo budget in detail.
∎ 3. Drive and support commercial projects (Direct Delivery and Prioyjon):
∎ Collaborate with RSM/TSI to brand shops, warehouses, and trucks according to guidelines.
∎ Coordinate with RSM/TSI to execute end customer activation programs for onboarding new customers.
∎ Implement targeted digital campaigns and BTL activities in the project area to enhance brand equity.
∎ 4. Design and execute customer awareness programs: Increase Net Promoter Score (NPS) and conduct annual NPS surveys.
∎ 5. Social Media Campaigns and Digital Collaboration:
∎ Plan and execute social media campaigns to generate leads, engage customers, and enhance brand awareness.
∎ Coordinate with digital agencies to develop content and creative assets in line with brand guidelines.
∎ 6. Develop and ensure the production of marketing and merchandising materials, in line with the marketing plan and in close co-operation with the relevant business partners, in order to ensure optimal commercial support.
∎ 7. Brief and guide third parties (e.g. agencies, media, institutions, suppliers, consultants) in marketing requirements and expectations, monitor their work against predefined standards, SLAs and contracts and identify possibilities for improvement.
∎ 8. Develop media buying strategies and PR plans: Effectively reach target audiences through strategic media buying and public relations plans.
∎ 9. Content development expertise: Possess a strong understanding of content development for TVC/OVC.
∎ 10. Crisis Communication and Reputation Management: Manage crisis communication and reputation management as required.
∎ 11. Organize company events: Plan and execute both internal and external events for employees and partners to build the brand.
∎ 12. Digital roadmap planning: Develop and implement a digital roadmap for a new website, CRM tool, and app.
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Salary Review: Yearly
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2
∎ We offer attractive compensation & benefit package, excellent work environment and performance-based career progression as per our global company standards.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Job Highlights:
∎ Job Grade: Assistant/ Deputy Manager
∎ Employment Type: Full-time
∎ Job Location: Head Office
∎ Reports to: Executive Director, Sales & Marketing
∎ Division: Sales & Marketing
∎ Working Days: Sunday to Thursday (5 days)
Company Information:
∎ Petromax LPG Limited
∎ Crystal Palace, Level: 12, House: SE(D) 22, Road:140, Gulshan-1
Dhaka-1212, Bangladesh
∎ Petromax LPG is now a company of SHV energy, the global leader in LPG distribution. Petromax LPG operates nationwide through its two filling plants in Mongla & Rupganj. Also Petromax Cylinders Limited is a state-of-the-art international standard cylinder manufacturing plant situated in Tangail.
Globally, SHV Energy aims to position itself within the changing energy market as a supplier of low-carbon and renewable energy options for applications beyond the utility grids. We serve many sectors, including the domestic, industrial, public, hospitality, agricultural, transport, and automotive sectors. Our key products are LPG, LNG, and bioLPG.
Address::
∎ Crystal Palace, Level: 12, House: SE(D) 22, Road:140, Gulshan-1
Dhaka-1212, Bangladesh
∎ Petromax LPG is now a company of SHV energy, the global leader in LPG distribution. Petromax LPG operates nationwide through its two filling plants in Mongla & Rupganj. Also Petromax Cylinders Limited is a state-of-the-art international standard cylinder manufacturing plant situated in Tangail.Globally, SHV Energy aims to position itself within the changing energy market as a supplier of low-carbon and renewable energy options for applications beyond the utility grids. We serve many sectors, including the domestic, industrial, public, hospitality, agricultural, transport, and automotive sectors. Our key products are LPG, LNG, and bioLPG.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 20 Dec 2024
Category: Media/Advertisement/Event Mgt.
